Nov. 18--The 2009 Spirit of Generations Awards Luncheon on Monday will honor Dallas philanthropists Sally and Forrest Hoglund for the vast contributions they've made to Dallas.

The luncheon benefits the Senior Source.

"We are very pleased with the strong response we've had for the opportunity to pay tribute to this inspiring couple," said luncheon chairman Anne Motsenbocker, JPMorgan Chase regional president.

To name just two of their commitments, Sally Hoglund has a longtime involvement with AWARE, and Forrest is chairman of the $185 million campaign to build the Perot Museum of Nature and Science.

The Senior Source serves more than 30,000 of Dallas' older adults each year.

"Our services are more in demand than ever before, and the support we receive from the community is more important than ever before," said Becky Bright, who chairs the nonprofit group's board.

Lawrence A. Wilson, managing director of the Beck Group, was corporate underwriting chairman for the luncheon, and Barbara Sypult was the individual underwriting chairman.

"The outstanding response from individuals in our community is a testament to how much the Hoglunds are admired," Sypult said.

Major donors include:

$50,000: Baylor Health Care System, David B. Miller Family Foundation and Carolyn and David Miller.

$25,000: Kimberly-Clark Corp.

$15,000: Susan and Laurence E. Hirsch/Hirsch Family Foundation and Hoglund Foundation.

$10,000: Susie and John L. Adams, Atmos Energy Corp., Ben E. Keith Co., Eagle Materials Inc. & American Gypsum Co., JPMorgan Chase & Co., Neiman Marcus and Rosewood Corp.

$5,000: Liz and Ken Allen, Dr. and Mrs. Kenneth Altshuler, EmyLou and Jerry Baldridge/Mimi and Ward Huey, Beck Group, Mrs. Trammell Crow, Darr Equipment Co., Martha and T.D. Dickey Jr., Exxon Mobil Corp., FirstSouthwest/ PlainsCapital Bank, Frost Bank, Suzy and Larry Gekiere, Glazer's Distributors, Mr. and Mrs. William J. Goodwin, Haynes and Boone LLP, Gail and Bill Plummer, Candy and Max Post, Annette and Harold Simmons, Texas Instruments Inc., Trinity Industries Inc. and Nancy and Larry Wilson.

Individual tickets are $150, $350 and $500. Call 214- 823-5700, ext. 6120, or e-mail Spirit@TheSeniorSource.org.

The public is invited to a Commercial Real Estate Women luncheon at 11:30 today featuring Duane Dankesreiter, vice president of business information and research at the Dallas Regional Chamber. He will speak on "Global DFW: A Study of DFW and the Global Economy."

The luncheon at the Park City Club, 5956 Sherry Lane, is sponsored by Coppermark Bank and Cox Smith Matthews Inc.

Tickets for walk-ins are $55. Call Kim Hopkins at 214-890-6490 or e-mail khopkins@crew-dallas.org.

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