(Source: Business Wire)

Monster.com®,
the leading global online career and recruitment resource and flagship
brand of Monster Worldwide, Inc. (NYSE:MWW), reports significant growth
statistics from its Career
Ad Network® recruiting solution. A recent comScore Media
Metrix Report shows Monster Career Ad Network is now the 25th
most visited ad network (comScore Ad Network Category, September 2009).
With an estimated reach of 84 million people, Monster Career Ad Network
now reaches 43 percent of the U.S. online audience (comScore Media
Metrix September 2009).
Career Ad Network is a further example of how Monster's substantial
investment in technology and innovation over the past two years is
answering today's recruiting needs. The ability to help employers extend
their recruitment reach, target the right seekers through behavioral
targeting technology, and then guide those job seekers back to
employers' job postings on Monster.com is a clear differentiator in the online
recruitment space. Built by Monster using patent-pending technology, Career
Ad Network automatically transforms employers' job postings into
syndicated media campaigns. Career Ad Network allows employers to
intelligently target talent by strategically placing recruitment ads
across a network of thousands of diverse
partner sites. By reaching potential job candidates where they spend
time online, employers can target niche and passive job seekers with
relevant reach beyond the traditional job boards.
"Career Ad Network is a highly effective marketing spend to reach a
broader pool of passive' job seekers who may not be actively looking
but might be open to new job opportunities if presented to them," said
Louis Gagnon, senior vice president, Global Products, at Monster. "Our
behavioral technology targets the who' not the where,' so by analyzing
historical data, Monster Career Ad Network cookies, site context and
other information, we can serve bite-sized, branded recruitment ads to
relevant candidates on thousands of top sites."
Monster Career Ad Network is showing strong performance. In fact, job
postings that are syndicated on the Career Ad Network have increased the
flow of candidates by an average of 95 percent when compared with
standalone job postings.1
"Monster Career Ad Network has become an integral part of our overall
online advertising marketing spend, and has proven to be a very
successful way for us to drive passive candidates back to our site,"
said John Wolhfert, Director of Human Resources Infrastructure, MasTec
Advanced Technologies. "Career Ad Network helps us find the right talent
through behavioral targeting, displaying our ads to qualified
candidates, which is the first step to us finding the best people for
our jobs. Whether someone is out searching the Internet for news or
looking at sports scores, their online behavior drives ads that are
relevant to their actual career industry and job type. It's like Monster
is advertising for us individually."
Launched by Monster in 2007, Career Ad Network is now available globally
in 11 countries -- Austria, Switzerland, Sweden, France, Italy, Germany,
Belgium, the Netherlands, Canada, the UK and the U.S. -- serving more
than three billion job ad impressions per month with syndication to
thousands of partner sites (Monster Ad Server Data: Aggregate Monthly Ad
Serving, Q2 2009).
About Monster Worldwide
Monster Worldwide, Inc. (NYSE: MWW), parent company of Monster, the
premier global online employment solution for more than a decade,
strives to inspire people to improve their lives. With a local presence
in key markets in North America, Europe, and Asia, Monster works for
everyone by connecting employers with quality job seekers at all levels
and by providing personalized career advice to consumers globally.
Through online media sites and services, Monster delivers vast, highly
targeted audiences to advertisers. Monster Worldwide is a member of the
S&P 500 index. To learn more about Monster's industry-leading products
and services, visit www.monster.com.
More information about Monster Worldwide is available at http://about-monster.com/
.
1 Internal
Monster data, July 2009. 95% lift refers to seeker application clicks.
A service of YellowBrix, Inc.