(Source: Irish Times)

TOYOTA LAUNCHED a raft of new models on to the Irish market this
week and said it remains confident it will see no more dealer
casualties from its network in 2010, writes PADDY COMYN
Toyota added two entirely new models to its line-up, and two
models with minor changes. The new models are the new Verso - a
seven-seater MPV - and a third-generation Prius hybrid. There have
been specification changes to the Rav4 and Hilux models. Toyota also
announced price reductions on selected Corolla and Avensis models.
The Verso is now bigger than before and comes with seats that
fold flat into the floor. The new model has been built on the Auris
platform and, as well as styling changes to the exterior which have
made the car look a little more upmarket, there has been a lot of
work done on the car's interior, a big improvement on the previous
version's drab appearance.
Curiously, Toyota appears to have remained loyal to its petrol
engine line-up, despite a dramatic shift in buyer behaviour and will
offer both the new 1.6-litre and 1.8-litre petrol engines, which are
Valvematic engines that increase power by up to 20 per cent while
emissions and fuel consumption have improved by up to 12 per cent.
The petrol engines consist of a 132bhp 1.6-litre and a 147bhp 1.8-
litre, which have CO2 emissions of 161g/km and 164g/km (tax band D)
respectively. The most popular engine is likely to be the 2.0-litre
diesel, which comes with 125bhp and has CO2 emissions of 143g/km
(band C).
Prices for the Verso start from [euro]29,850 for the 1.6-litre
Aura version, [euro]33,310 for the 1.8-litre Aura which comes with
multidrive (their version of automatic) transmission and
[euro]29,150 for the 2.0-litre diesel Aura. All models have air
conditioning, seven airbags and VSC+ stability as standard.
The third-generation Prius, which was reviewed recently in
Motors, is likely to spark a fair degree of interest as it is now
better looking and more powerful than before thanks to a larger 1.8-
litre petrol engine and improved battery, while also offering
improved fuel economy and CO2 emissions.
Despite a 24 per cent power increase to 136bhp, the Prius can
return 3.9 l/100km and puts out just 89g/km of CO2, which is the
lowest emissions of a mainstream passenger car in Ireland so far.
Like the Verso, the new Prius comes with seven airbags, VSC+
stability control and air conditioning, as well as 15in alloy
wheels. It costs [euro]25,995 and prices for the various "packs" for
the car, which add things like 17in alloy wheels and leather
upholstery, have yet to be finalised.
Prices have also yet to be finalised for changes to the Rav4,
which has a new 2.0-litre petrol engine that moves it from tax band
F to E; in the diesel version power rises from 136bhp to 150bhp, yet
the car moves from band E to C in terms of emissions.
Prices for the updated Hilux - which has new model grades and the
choice between a 120bhp 2.5-litre diesel or a 171bhp 3.0-litre
diesel - start at [euro]21,670, a reduction of [euro]3,760 over the
previous equivalent.
As we speculated last week in Motors, prices have been reduced on
the Corolla petrol model from [euro]21,670 to [euro]19,500, a drop
of [euro]2,170. Toyota will also offer buyers of the Corolla petrol
[euro]10,000 worth of prize bonds for one year, giving them the
opportunity to win several large cash prizes; one buyer will then
get to win the prize bonds.
This offer, which also includes free road tax on the Corolla
petrol, applies for cars registered between December 1st 2009 and
March 31st 2010. There is also a price reduction for Avensis models
of [euro]1,315 on petrol and [euro]1,365 on diesel models. There
were, however, no price reductions on Land Cruiser Commercial.
Speaking at last Wednesday's launch of the new models, managing
director Dave Shannon said he hoped there would be no more dealers
lost from their network: "Stocks are in better shape and our dealers
are in better shape heading into January than they were this time
last year. . . I think our dealers have a better than average chance
of getting through the next 12 to 18 months."
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