(Source: MARKETWIRE)

Websense, Inc. (NASDAQ: WBSN), a global leader in integrated Web,
data and email security solutions, today announced that bit.ly -- a
leading URL shortening service for Web 2.0 sites and for
micro-blogging services like Twitter and Tweetdeck -- will leverage
the Websense(R) ThreatSeeker(R) Cloud to analyze and categorize the
Web sites and content behind millions of shortened bit.ly URLs
created daily to protect end users from emerging Web 2.0 threats.
The carrier-grade Websense ThreatSeeker Cloud is a
security-as-a-service that delivers Web, data and email security
intelligence to third-party solution providers like bit.ly and
others, through the proven cloud-based infrastructure that powers all
Websense content security products, including on-premise and
security-as-a-service Web security gateway, email security and data
loss prevention solutions. This infrastructure is used and trusted
across millions of users and billions of transactions daily.
"bit.ly is one of the largest sharing services on the Web, with
millions of shortened URLs created every day," said Andrew Cohen,
bit.ly's general manager. "A large part of our success is due to the
trust users have in our service and we work hard to earn that trust
by warning our users about spam and malicious content."
bit.ly URL shortening service use continues to increase
exponentially. In October, the company shortened more than two
billion links, helping to enable communication on the Web, through
services like Twitter and Facebook and in email and instant
messaging. By the end of the year bit.ly plans to begin processing
millions of existing and newly created shortened links through the
Web API of the Websense ThreatSeeker Cloud daily.
"With the Websense security-as-a-service API powering our security
intelligence, we will be able to better serve our customers and
enable their use of Web 2.0 social media technology while protecting
them from the latest threats," Cohen added.
In the cloud, Websense will conduct full content analysis for the IP
sources, Web sites and Web content behind bit.ly links, including
categorization and reputation analysis of the URL, property type,
lexical and search reputation, history, age, geography, neighboring
properties and more.