(Source: Business Wire)

So far, the second half of 2009 for the workstation market is proceeding
according to the script Jon Peddie Research (JPR) had written several
quarters ago. A recovery is surely taking hold, but rather than the fast
and furious type, it's shaping up more as the slow and steady variety.
Q3'09 wasn't a gangbuster quarter for the industry, but then it wasn't
expected to be. What JPR did predict was that the quarter would affirm
two things: one, that the market did indeed bottom during the first half
of 2009, and two, that the second quarter's modest uptick wasn't an
aberration. And on those counts, the third quarter of 2009 came through,
delivering modestly better results than did Q2. All told, the industry
shipped 644.6 thousand workstations, resulting in a 7.1% sequential
increase over the second quarter (and a more moderate 24.5%
year-over-year decline).
Workstation shipments Q2CY08 Q3CY08 Q4CY08 Q1CY09 Q2CY09 Q3CY09
Total (K units) 867.4 854.2 764.3 576.7 602.1 644.6
(Source: Jon Peddie Research)
Table 1 Total workstation market (worldwide, in K units)
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The third quarter's growth was of course welcome, but certainly doesn't
signal an imminent return to the robust market levels of 2007 and 2008.
Rather than making a dramatic stride forward, it instead marked one
small step on what's more likely a prolonged road to recovery. The way
it's panning out, the climb back up will take a lot longer than did the
fall down.
HP stakes its claim as the top workstation provider
It was just a matter of time. One look at the market share trend lines,
and it wasn't a stretch to envision HP some day overtaking Dell as the
volume leader in workstation market. In just a few short years, HP had
climbed from a distant second in the market into a virtual dead heat
with the long-time leader. But in the third quarter, HP jumped to a
40.3% market share, in the process pulling away from Dell (at 37.5%) to
mark the first time (in the firm's records) HP has held clear control as
the volume leader.
It's been a dramatic reversal of fortunes. Looking back five years, Dell
looked poised to dominate the workstation market by a wide margin. But
then triggered (in part) by its long-standing strategy to stick
exclusively with Intel rather than exploit upstart AMD's surging
workstation/server platform, Dell saw its workstation share steadily
drop to a low of 37.7%.
When Intel finally bounced back, so did Dell, though without quite the
same gusto. Because even though Dell had regained its footing, HP had
been pressing its foot firmly on the gas and coming up fast in Dell's
rear-view mirror. And finally in the third quarter, HP surged past to
claim the position of sole market leader, in the process pushing Dell's
share back down to its historical low.
About the JPR Workstation Report
Now in its sixth year, JPR's Workstation Report - Professional
Computing Markets and Technologies has established itself as the
essential reference guide for hardware and software vendors and
suppliers serving the workstation and professional graphics markets.
Subscribers to the JPR Workstation Report receive two in-depth
reports per year providing a comprehensive analysis of the vendors and
technologies driving the workstation platform. Clients also receive four
quarterly reports detailing and analyzing market results for each
calendar quarter. For information about purchasing the JPR Workstation
Report, please call 415-435-9368 or visit Jon Peddie Research at http://www.jonpeddie.com.
Based in Tiburon, California, JPR provides consulting, research, and
other specialized services to technology companies, including graphics
development, multimedia for professional applications and consumer
electronics, high-end computing, and Internet-access product development.
EDITOR'S NOTE: Excerpts from the JPR Workstation Report and expert
interviews are available on request.
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