(Source: Business Wire)Magic Software Enterprises Inc., a subsidiary of Magic Software Enterprises Ltd. (NASDAQ: MGIC), a provider of application platforms and business and process integration solutions, today announced that its new iBOLT business integration suite component for Microsoft SharePoint® will enable unlimited closed loop integration between Microsoft SharePoint and enterprise systems for ERP, CRM, HRIS and other critical business functions as well as social media content from websites such as Twitter, LinkedIn and Facebook.

Michael Singer, Technology Director for Magic Software Americas, is presenting the solution at SPTechCon 2010 in San Francisco, Calif. Singer's presentation, part of the "Tell Me Something I Don't Know (About SharePoint)" panel, will take place on Wednesday, February 10, at 4:30 p.m. PT. Demonstrations will also be available from Magic Software, at booth 305 of the conference.

As enterprises look to leverage the productivity that Microsoft SharePoint and other rich platforms provide, they need companies to cost-effectively guide and simplify the integration of business applications. Magic Software's iBOLT provides customers with simple, code-free integration, granting the ability to optimize their most critical business processes.

Singer will demonstrate how the iBOLT Integration Suite integrates Microsoft SharePoint with enterprise systems such as ERP and CRM and with popular Social Media and Web 2.0 technologies. Using a demonstration application called Social Launch, Singer will show how iBOLT and Microsoft SharePoint provide users the ability to pull product information from ERP systems such as SAP Business One or JD Edwards and coordinate timed product launches by disseminating information through Microsoft Dynamics CRM, email and social media platforms such as Twitter, LinkedIn and Facebook.

Glenn Johnson, Senior Vice President Marketing for Magic Software Americas commented, "Our customers are currently and continually searching for ways to cut costs, save time and be more efficient by leveraging information trapped in back-end systems. iBOLT's automated exchange of information with Microsoft SharePoint Server augments this business strategy and simplifies online interaction for users."

Singer has more than 10 years experience leading application development and integration projects for Magic Software. He has applied his expertise in application interface design and the human experience in business processes for Magic Software for numerous client projects including Allstate, Steelcase and FMRP.

SPTechCon will take place from February 10-12, in San Francisco, Calif.