Jan. 18, 2011 (United Press International) -- American Airlines (NYSE:AMR) said Tuesday it struck a deal with Priceline.com (NASDAQ:PCLN) to use the airline's direct-connect technology for ticket sales and other travel services.
Priceline.com, which operates a commercial Web site that helps users get discount rates for travel-related services, is expected to begin issuing American Airlines tickets through the link soon, the airline said in a release.
The link is part of a long-term relationship between American Airlines and Priceline.com, airline officials said.
Just before Christmas, American Airlines pulled its tickets and seats from Orbitz.com, one of the nation's largest online agents. In a tit-for-tat move, online booker Expedia. (NASDAQ:EXPE) com initially obscured American's prices on its site. By the new year, however, American and Expedia.com split, and American prices no longer appear at Expedia, either.
Industry observers note American and other legacy carriers have been skirmishing with travel agencies -- both virtual and bricks-and-mortar -- over the cost of distributing products through third-party sellers and over controlling the distribution of seats.