Additional support includes:

--  Movie promotions in buildabearville.com, the Build-A-Bear Workshop
    virtual world, including interviews with Holly and Hal Moose on The Chloe
    Show, the virtual world's celebrity interview show, new webisodes and
    virtual giveaways (while supplies last).

--  Online and social media outreach via Facebook and Twitter, a blog
    written by Holly (http://www.buildabear.com/HappyHollyBlog/blog/), the
    creation of a Holly and Hal microsite, a Google advertising campaign and a
    video offering on Hulu.com.

--  In-store and mall communications, including the distribution of paper
    antlers with coupons (while supplies last), and a holiday mailer to Guests.

--  A specially-produced music video playing out the movie's inspirational
    message.

--  A mini Holly and Hal giveaway offer on Black Friday (while supplies
    last).
    

About Build-A-Bear Workshop

Build-A-Bear Workshop, Inc. is the leading and only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. Founded in 1997, the Company and its franchisees currently operate more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the United States, Puerto Rico, Canada, the United Kingdom, Ireland and France, and franchise stores in Europe, Asia, Australia and Africa. In 2007, the interactive experience was enhanced -- all the way to CyBEAR(TM) space -- with the launch of buildabearville.com, the company's virtual world stuffed with fun. The company was named to the 2009 FORTUNE 100 Best Companies to Work For® list. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $468 million in fiscal 2008. For more information, call 888.560.BEAR (2327) or visit the company's award-winning Web site at www.buildabear.com.

About ABC Family

Part of the Disney-ABC Television Group, ABC Family is distributed in over 98 million homes. ABC Family features programming reflecting today's families, entertaining and connecting with adults through relevant stories about today's relationships, all told with diversity, dysfunction, passion, humor and heart. ABC Family's programming is a mix of network defining original series and original movies, quality acquired series and blockbuster theatricals. ABC Family is also the destination for annual Holiday events with "13 Nights of Halloween" and "25 Days of Christmas!" ABC Family. A New Kind of Family.

TRADEMARKS

We would like to thank you for your interest in covering our business. As you write your story, we would ask that you use our full name: Build-A-Bear Workshop and that when referencing the process of making stuffed animals you use the word "make" not "build." Build-A-Bear Workshop is our well-known trade name and our registered trademark of Build-A-Bear Retail Management, Inc. Build-A-Bear Workshop should only be used in capital letters to refer to our products and services and should not be used as a verb. Note: Parental permission may be required to buildabearville.com. Visit buildabearville.com for details.

To view a media-rich version of this release, go to: http://www.pwrnewmedia.com/2009/babw91014hollyandhal/index.html

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