Form 4 VIRGIN MEDIA INC. For: Oct 08 Filed by: GALE ROBERT (10K)

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

GALE ROBERT

(Last)

(First)

(Middle)

C/O VIRGIN MEDIA INC., 909 THIRD AVENUE, SUITE 2863

(Street)

NEW YORK

10022

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
VIRGIN MEDIA INC. [VMED]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
Vice President, Controller

3. Date of Earliest Transaction (Month/Day/Year)
10/08/2009

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)

1. Title of Derivative Security
(Instr. 3)

2. Conversion or Exercise Price of Derivative Security

3. Transaction Date (Month/Day/Year)

3A. Deemed Execution Date, if any (Month/Day/Year)

4. Transaction Code
(Instr. 8)

5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)

6. Date Exercisable and Expiration Date
(Month/Day/Year)

7. Title and Amount of Underlying Securities
(Instr. 3 and 4)

8. Price of Derivative Security
(Instr. 5)

9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)

10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)

11. Nature of Indirect Beneficial Ownership
(Instr. 4)

Code

(A)

(D)

Date Exercisable

Expiration Date

Title

Amount or Number of Shares

Sharesave Option (Right To Buy) ⁽¹⁾

⁽²⁾

10/08/2009

622

⁽³⁾

Common Stock

⁽¹⁾

$ 0

622

Explanation of Responses:

1. For text of footnote 1, see Exhibit 99.1.

2. For text of footnote 2, see Exhibit 99.1.

3. For text of footnote 3, see Exhibit 99.1.

	/s/ Robert Gale	10/12/2009
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

                                                                    Exhibit 99.1


(1)  This option was granted to Mr. Gale pursuant to the Virgin Media Sharesave
     Plan (the "Sharesave Plan"), which was adopted by the Issuer's board of
     directors on February 21, 2008 following approval by our stockholders on
     May 16, 2007 and June 10, 2009. With limited exceptions, the Sharesave Plan
     is generally available to all employees; eligible employees were invited to
     enter into savings contracts under which they agree to have amounts ranging
     from GBP5 to GBP100 deducted from their net salary each month. These sums
     are held within special savings accounts operated by Yorkshire Building
     Society, an appointed independent savings carrier. The savings (plus
     interest) can then be used by the participants to purchase shares of the
     Issuer at the exercise price. The shares subject to the option will be such
     number as can be bought at the exercise date. A participant may exercise
     his or her option during the period of six months from the maturity of his
     or her savings contract. If the participant does not want to exercise the
     option, which is generally not transferable, he or she can instead take his
     or her savings and tax-free bonus and allow his or her option to lapse.

(2)  The exercise price will be paid in pounds sterling, at GBP5.83 per share.
     This exercise price is equal to the mid market price of the Issuer's stock
     price per share as of September 8, 2009 of $12.02, converted to sterling at
     the rate 1.6499 and discounted by 20%.

(3)  Subject to Mr. Gale completing the payment of 36 monthly contributions and
     the third anniversary of the start date having been reached, this option
     will become exercisable on November 1, 2012 and expire 6 months later.

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