I am Sherin Devassy a senior systems engineer by profession and investment/finance blogger by passion; I help readers to assess, plan and act to achieve financial success in life, by identifying the advantages and disadvantages of investment products depending on the goal and risk profile of a customer.

I have over 10 years of experience in direct equity investments and in-depth knowledge in insurance, mutual funds and debt market products.

Throughout my career I have specialized in Indian ULIP insurance products which transformed me in to a Licensed Freelance Insurance Advisor, capable of advising, planning and choosing the best available product among a group.

After having a successful real life experience with various investment products, now I would like to guide people to enjoy the gains of a strategic investment.

I am no stranger to Insurance, especially ULIP and Mutual funds. As a well experienced advisor, I never breach my own business ethics and never approach customer like advisors who eye only on selfish gains rather I emphasize on spreading awareness and identifying exact requirements of a customer.

I maintain a contact list of each customer to provide timely suggestions and guidance for them to act on and leverage maximum profit from the investments.