CHONGQING, Mar. 14, 2011 (Xinhua News Agency) -- While China produced 90 percent of the vuvuzela which hummed during last summer's World Cup, profiting several cents on each, the country also manufactures a high-tech endoscopy pill and owns its intellectual property rights.
The "OMOM Capsule Endoscopy", developed and manufactured by Chongqing-based Jinshan Science & Technology, is swallowed by a patient and transmits pictures of the patient's digestive system, becoming a much more comfortable means of having an endoscopy in comparison with the conventional means of using an internal scope.
Jinshan Science & Technology, a medical-device company founded in 1998, has more than 300 employees and an R&D team of 73 people.
The endoscopy pill, launched in 2005, sends all necessary data in 48 hours before being expelled from a patient's body.
China is the second nation in the world, along with Israel, to develop a capsule endoscopy using micro-electromechanical systems (MEMS) technology.
Medical examinations using a capsule endoscopy cost about 3,000 yuan (456 U.S.dollars) in China, triple the cost of a conventional procedure, so many of Jinshan's products are sold to foreign countries, mainly in Europe.
Wang Jinshan, chairman of the company , said 40 percent of their sales come from overseas markets.
He noted that their products are sold in the European market at a price 40 percent higher than local products, yet the company still enjoys a 50-percent-plus market share because their products are almost unrivaled.
"While made-in-China products are usually associated with low price and low quality, our products are definitely an exception," said Wang.
Now the company has a user list of over 1,000 hospitals across 58 countries and regions.
As the Jinshan's capsule endoscopy is an example of another tale of "made-in-China" products, more Chinese brand-name products are beginning to be found on the higher end of the value chain.
Made-in-China products are no longer limited to low-priced shoes and toys, but expanding to indigenously developed electronic products, new energy applications and telecommunications devices, among others.
For instance, the Chinese high-tech company Huawei provides telecommunications products and solutions to over 100 countries. BYD Company Limited (OOTC:BYDDY) has become a world leader in electric vehicles and batteries.