Multi-Platform Campaign Promotes the Educational Advancement of
Apr. 27, 2011 (Business Wire) -- Telemundo Communications Group, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, today announced the launch of its 2011 "El Poder de Saber" (The Power of Knowing) multiplatform campaign. The public service announcements for the new season will premiere on Monday, May 2 during "Al Rojo Vivo con Maria Celeste" at 5pm ET. Now in its eighth year, the company-wide effort focuses on promoting the educational advancement of young Latinos, with an emphasis on secondary education and preventing high school drop-outs among Hispanic youth.
"El Poder de Saber is a powerful public service campaign that supports Telemundo's mission to inform, empower, inspire and entertain U.S. Hispanics," said Don Browne, President, Telemundo Communications Group. "Motivating young Latinos to stay in school and complete their education is of vital importance to the success and future of our country. The U.S. Hispanic community continues to increase its presence and influence, and by encouraging and motivating students we will help shape the Latino leaders of the future."
A key piece of the on-air component is the integration of the issue of education into the upcoming original novela production "Mi Corazon Insiste" (My Heart Insists). In addition, there will be dedicated, recurring segments on the network's morning show "Levantate," its early fringe show, "Al Rojo Vivo," the nightly newscast "Noticiero Telemundo," and the weekly public affairs program "Enfoque." There will also be a series of public service announcements starring some of Telemundo's most well-known celebrities, including Ana Maria Polo, host of the Emmy-nominated court show "Caso Cerrado," Rashel Diaz and Omar Germenos of the morning show "Levantate," the sports anchors Jessi Losada and Sammy Sadovnik of "Titulares y Mas," the journalist Vanessa Hauc of Noticias Telemundo, and Jencarlos Canela and Sonya Smith, the stars of various Telemundo novelas.
The PSAs will be available on www.Telemundo.com/ElPoderDeSaber, in addition to a behind-the-scenes photo gallery and numerous tools and resources to support students as well as their parents.
mun2, Telemundo's Latin youth cable network and the preeminent voice for bicultural Hispanics in the U.S., will support "El Poder de Saber" through their own original public service announcements, weekly in-show mentions and a news special highlighting the issues surrounding education.
This year's launch of "El Poder de Saber" will coincide with the start of NBC News' "Education Nation On-The-Road" tour consisting of a series of week-long local events in key markets featuring panels, officials, educators, parents and students.