Select Walmart Stores in the Dover Area to Host NASCAR Fan Events

Tuesday, May 10, 2011 11:00 AM

Retailer Revs up Racing Season with Exclusive In-Store Events and Incredible Race Day Savings

BENTONVILLE, Ark., May 10, 2011 /PRNewswire/ -- As Dover prepares for the upcoming Sprint Cup Series, select Walmart stores in the Dover area will host exclusive NASCAR fan events through its new Race Time program starting May 11. Customers are invited to attend these special events and enjoy real stock racing car displays and racing simulator machines – perfect to safely get behind the wheel and feel the power of NASCAR – on Wednesday, May 11 and Thursday, May 12 from 12 p.m. to 6 p.m. and Friday, May 13 and Saturday, May 14 from 11 a.m. to 5 p.m.

"We've found that nearly nine out of 10 NASCAR fans chose to shop at Walmart(1)," said Walmart market manager Steven Reed. "We wanted to provide Dover race fans with unique Race Time experiences and unbelievable savings on NASCAR merchandise that you can only find at Walmart."

Race Time at Walmart

In addition to the fan events happening in Walmart parking lots, Walmart stores will feature incredible prices on NASCAR merchandise during the racing season such as T-shirts, racing flags, and tailgating food and beverages with even more selection of exclusive product on Walmart.com/NASCAR.

Local radio station WXCY will be at Walmart Store #3802 in Middletown broadcasting remotely on Wednesday, May 11 from 12 p.m. to 2 p.m. Racing fans can also find The Speed Channel's television program, "Trackside LIVE" presented by Walmart, on the Walmart SPEED stage at Dover International Speedway on Friday, May 13 filming upcoming episodes.

Participating stores in the Dover area include:

Wednesday, May 11, 2011 from 12 p.m.


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