Starbucks (NASDAQ:SBUX) introduces a richer online shopping experience
with the relaunch of StarbucksStore.com. Starbucks digital storefront
recently received a complete redesign to make shopping for coffee, tea
and merchandise easier and more convenient. The relaunched site is part
of the companys growing digital presence focused on connecting with
customers in new ways and offering an elevated Starbucks Experience
through digital channels.
My Subscription option on StarbucksStore.com (Photo: Business Wire)
Customers can explore and shop available products across eight featured
categories: coffee, tea, equipment including coffee presses and tea
pots, drinkware including mugs and tumblers, subscriptions for coffee
and tea packages, gifts, Starbucks Cards and office coffee. Enhanced and
key features include:
- Subscription: Allows customers to schedule and manage a
recurring delivery schedule of their favorite coffees and teas. Plus
pre-orders for special items will also be available.
- Coffee and Tea Tours: Five new tasting tours offer a great
opportunity to explore the different dimensions of Starbucks coffees
and teas. Coffee and Tea Tours feature different monthly delivery
options and shipping is free, making them great gifts.
- Starbucks Reserve coffees: StarbucksStore.com offers customers
across the U.S. access to Starbucks Reserve coffee, otherwise only
available in the U.S. in select company-operated Starbucks stores.
These exotic, rare, and exquisite coffees are hand-selected for their
unique flavors and unusual locales around the world and are available
in limited quantities.
- Starbucks Card: Shop on the website using your registered
Starbucks Card and earn Stars for every order as part of the My
Starbucks Rewards program. Starbucks Cards may also be ordered as
gifts.
Shopping at the new StarbucksStore.com site reflects the unique, rich
experience customers enjoy in our stores while offering an expanded
collection of coffees, teas and merchandise, said Stephen Gillett,
chief information officer, executive vice president of Digital Ventures
at Starbucks Coffee Company.