Aug. 15, 2011
1. Advertising: Cable TV Still Popular With Advertisers, But Challenged by the Digital Transition
2. Advertising: Issue of Online Privacy, Consumer Choice Generates Significant Media Attention
3. Building: How to Protect Your Home From Mold
4. Business: Impact of Blackouts Could Outshine Power Outage
5. Finance: What the Credit Downgrade Means to the Mortgage Industry
6. Real Estate: How to Live a Greener Lifestyle
7. Real Estate. Inexpensive Home Improvements to Complete Before You Sell
8. Technology: Five Considerations When Choosing the Cloud
9. Workplace: OSHA Announces It Will Strengthen the Whistle-Blower Protection Program
10. Workplace: Petition Filed With U.S. Court of Appeals: Collective Actions Under the FLSA
11. Workplace: What Are the Proper Ways to Conduct Employee Criminal-Background Checks?
12. Workplace: Will New York's Same-Sex Marriage Law Impact Employee Benefits?
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3. Top ProfNet Connect Bloggers
4. Topic Alert: Tenth Anniversary of Sept. 11
Via Expert Alerts, ProfNet members can alert reporters to experts who are available to discuss timely news topics. If you are interested in interviewing any of the experts, please see the contact info at the end of the alert. You can also find Expert Alerts online on ProfNet Connect at http://bit.ly/pncalerts
**1. ADVERTISING: CABLE TV STILL POPULAR WITH ADVERTISERS, BUT CHALLENGED BY THE DIGITAL TRANSITION. Jim Harenchar, senior vice president of the Allant Group, a leading database-marketing provider: "While studies have shown that nearly half of cable and satellite TV viewers would consider replacing connected TV to entirely digital formats, only about 1-2 percent of viewers have done so. The majority of Americans still say they prefer watching TV on their TV set. This is not a time, however, for cable stations or advertisers to be complacent. Younger viewers in particular are changing their viewing behavior and are more likely to transition online. The largest complaints with cable from the so-called "cord cutters" have to do with the cost involved and poor service from operators. Advertisers are taking note and many are engaged in leveraging ad buys throughout multiple platforms. At the same time, advanced analytics and data modeling are helping cable advertisers catch up with their digital counterparts in learning exactly who their viewers are and what they wish to experience." Harenchar is based in Naperville, Ill. He is available for media interviews. News Contact: Richard Berman, email@example.com Phone: +1-914-572-2707
**2. ADVERTISING: ISSUE OF ONLINE PRIVACY AND CONSUMER CHOICE GENERATES SIGNIFICANT MEDIA ATTENTION. Peter Kosmala is the managing director for the Digital Advertising Alliance (DAA), a self-regulatory body that develops industry best practices and effective solutions for consumer choice in online behavioral advertising (OBA). He oversees the DAA's Self-Regulatory Program for Online Behavioral Advertising, a preference-management system that gives consumers enhanced control over the collection and use of data used in OBA that is delivered in Web-based environments. He is also responsible for the large-scale licensing and distribution of the DAA's Ad Choices Icon to program participants. Kosmala can discuss online privacy and consumer choice surrounding OBA, and self-regulatory efforts from an insider's point of view: "There are some uses of targeted advertising that folks really appreciate. If the problem is clutter, interruption and intrusiveness, that's the underpinning of any privacy issue. The OBA addresses that quite effectively, because it's not just throwing a generic message at you and hoping that it sticks. Instead, it's learning a little bit -- not a bunch, just a little bit -- about where you are in the moment or where you may have just come from, such that what you receive is going to be a lot more relevant to what you're doing and, we would hope, be that much more informational and that much more useful, whether or not you elect to click on that ad." Kosmala has been interviewed by Advertising Age, CNN and Direct Marketing News, among other media outlets. News Contact: Jamie Bezozo, firstname.lastname@example.org Phone: +1-917-595-3032
**3. BUILDING: HOW TO PROTECT YOUR HOME FROM MOLD. Brian Kearney, owner of Neponset Valley Construction in Norwood, Mass.: "Have your roof inspected for leaks. Mold can rot away entire rooms of your house if a leak remains uncared for. It's worth it to have a licensed professional to check your roof once each year to ensure you are protected. Use the fan each time you shower; in addition (and in warmer weather), you can crack the window to let the steam escape. If a room is especially small with poor ventilation, you can repaint it with a coat that includes mold inhibitors. Never install carpet to damp areas like the bathroom and basement. Increase ventilation by installing crawlspace and vents in your attic. Remove standing water. Mold can easily grow in small places such as in pools under household plants.