Chevron Lubricants, maker of the Delo® brand of
technologically advanced engine oils, lubricants and coolants, today
unveiled its new Delo Truck at the 2011 Great American Trucking Show in
Dallas, TX (booth #8049). The truck will serve as a rolling ambassador
for the Delo brand. In exhibit mode, the Delo Truck is 22' wide and
features 19 stations designed to educate customers and the general
public on key market issues, Delo technology and the importance of
premium performance heavy-duty engine oils, lubricants and coolants. The
Delo Truck, which targets both on and off-highway markets, will make
appearances at major trade shows, Chevron distributor locations and
truck stops around the country.
"Today, the transportation industry faces a number of challenges," said
Doug Hinzie, vice president, Finished Lubricants Americas, Chevron
Products Company. "The new Delo Truck provides a modern, engaging and
highly mobile platform to discuss these challenges and to demonstrate
how Chevron, our distributors and the Delo product family can provide
solutions that deliver bottom-line value. This 18-wheeled testament to
innovation is a reflection of our ongoing commitment to the industry,
technology leadership, our distributors and the Delo brand. It's a truly
unique offering."
The centerpiece of the Delo Truck is its 19 learning stations – most
with interactive displays. Along with detailed information on the Delo
product family and the brand's history, visitors can explore various
market topics including maximizing drain intervals, debunking the
semi-synthetic myth and interpreting evolving OEM drain recommendations.
Various engine parts are also on display for guests to explore.
The Delo Truck, with its stunning graphics, will be pulled by a 2011
Kenworth T700
– recently named the 2011 Heavy Duty Commercial Truck of the Year by the
American Truck Dealers. The cab, which features a Paccar MX-455 engine,
has received the Environmental Protection Agency SmartWay®
program certification.