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Sitch vs. Fitch T-shirt feud heats up

Saturday, September 10, 2011 10:28 AM


NEW YORK, Sept. 10 (UPI) -- "Jersey Shore" star The Situation demanded in a letter from his lawyer that clothing company Abercrombie and Fitch stop selling T-shirts that play on his name.

The cease-and-desist missive also demands all of the profits the company had made off the shirts, which he says violate the trademarks he owns.

TMZ.com said Saturday AF has until Tuesday to respond to the letter, which it called an escalation of a publicity feud between the two parties.

AF last month made what sounded like a tongue-in-cheek offer to pay The Sitch not to wear its clothing on "Jersey Shore." The company followed up with a line of shirts with "The Fitch" and "GTL Fitch" printed on them.

The Situation's team says the "situation" has turned into an elaborate publicity stunt in which AF has benefited from his good name.

(Source: UPI )
(Source: Quotemedia)

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