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Digital Dynamos - Facebook, Google and Twitter - Support Small Business Saturday

Thursday, October 6, 2011 12:15 PM


Some of the world's online pioneers are uniting around a common goal: driving more business to local, independent shops for Small Business Saturday 2011. Facebook®, Google, Twitter and other innovators are joining with American Express to offer a toolkit designed to help small business owners get the cash registers ringing this holiday season. The business owner toolkit will roll out over the next few weeks, starting today, and will be available at www.facebook.com/ShopSmall.

In 2010, Small Business Saturday was founded by American Express to help address small businesses' greatest need: driving sales. It was also an occasion to recognize the importance of small business and their vital contributions to the economy, job creation, and local communities. The national initiative encourages consumers to shop at small businesses during the holiday season. All small businesses, not just those that use or accept American Express, are able to participate. Most of the toolkit offerings were created to be relevant to business owners even beyond Small Business Saturday.

Small Business Saturday falls on Thanksgiving weekend between Black Friday and Cyber Monday. This year, Small Business Saturday will be on November 26.

"Last year, we saw a 28 percent rise in sales volumes for our small business merchants versus the same day in 2009," said Mary Ann Fitzmaurice Reilly, senior vice president, American Express OPEN. "An all-star line-up of partners is coming together to provide the tools to help make this year even more impactful for small business owners throughout the country."

Free Toolkit Includes:

Facebook Ads

For the second year, American Express is giving $100 in free Facebook advertising to the first 10,000 business owners who sign up. Facebook Ads help build online buzz and drive customer engagement because they can be targeted to people's real likes and interests. In addition, for those small businesses that do not have Facebook Pages but want to take advantage of the free advertising, American Express will offer a tool that takes them step-by-step through the free Page-creation process.

Google Tools to Create Professional-Quality Videos

Google and American Express are partnering to offer small businesses My Business Story, a tool to create and post free videos online about their businesses. Google research has shown that companies who effectively leverage video can expect better customer engagement and retention: online video boosts brand recall by 50 percent and likeability by 26 percent. With the free My Business Story tool, small business owners can create personalized, professional-quality videos for YouTube, social networks, business websites and more. This tool will be available in mid-October.

Twitter Follow Button

Small business owners can take advantage of Twitter's Follow button to expand their marketing reach.


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