Penetration rate of LED backlight LCD TV sales also reached historical highs
HONG KONG, Oct. 10, 2011 /PRNewswire-Asia/ -- TCL Multimedia Technology Holdings Limited ("TCL Multimedia" or "the Group", HKSE stock code: 01070) today announced the sales volume of its TV and AV products for the month of September 2011.
The Group's monthly sales volume of LCD TV in September 2011 hit a record high of 1,318,624 sets, up 34.1% year-on-year. In the meantime, the Group's LED backlight LCD TV sales volume increased to 622,573 sets in September, accounting for 47.2% of its total LCD TV sales volume. The penetration rate of the Group's LED backlight LCD TV sales in the PRC Market reached 50.5%. Both reached historical highs for the penetration rate of its LED backlight LCD TV sales.
In the PRC Market, leveraging its successful marketing strategies, product mix enhancement and sales channel optimization, especially the additional sales points in third-tier to fifth-tier cities, the Group's LCD TV sales volume increased by 16.1% year-on-year to 865,738 sets in September. Sales volume of Internet TV and 3D TV continued to grow steadily in September, reaching 260,896 sets and 92,621 sets, respectively, and accounting for 30.1% and 10.7% of the total LCD TV sales volume in the PRC Market.
In Overseas Markets, LCD TV sales volume continued to perform well, with a year-on-year increase of 90.6% to 452,886 sets in September. The Group continued to step up efforts to promote its LCD TV sales in the Emerging Markets, which resulted in a steady increase of 87.8% year-on-year in the LCD TV sales volume to 283,822 sets in September. Emerging Markets remain the Group's largest overseas market in terms of sales volume and become a new growth driver to its business after the PRC Market.
The Group sold 2,523,818 sets of AV products in September, up 49.3% from the same period of the previous year.
The 8.5-generation LCD panel production plant of Shenzhen Huaxing Photoelectrics Technology Company Limited, invested by the Group's parent company TCL Corporation, started trial-production in August this year. The plant is expected to start mass production in the fourth quarter this year, which will provide strategic support for the supply of the Group's panels in order to lower production cost in the future. In addition, TCL Multimedia will acquire LCD TV module business from TCL Corporation by way of issuing new shares at an issue price of HK$3.20 per share. The completion of the acquisition will help the Group realize its vertical integration strategy to create cost synergies and generate new revenue stream for the Group.
September 2011 (Unaudited sales volume)
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2011 2010 Change 2011 2010 Change
September September (%) Jan-Sep Jan-Sep (%)
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LCD TV 1,318,624 983,384 34.1% 7,160,415 5,190,855 37.9%
Of which:
LED backlight 622,573 185,916 234.9% 2,708,559 339,327 698.2%
LCD TV
CRT TV 388,462 615,142 -36.9% 3,342,749 4,375,150 -23.6%
Total TV
Sales 1,707,086 1,598,526 6.8% 10,503,164 9,566,005 9.8%
AV Products 2,523,818 1,689,945 49.3% 15,588,776 12,058,509 29.3%
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TCL Multimedia Technology Holdings Limited is one of the largest TV manufacturers globally, with products sold all over the world. Headquartered in China, TCL Multimedia operates its manufacturing plants and R&D centres across all major continents. The Group's largest shareholder is TCL Corporation.
Investor & Media Inquiries
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Jonathan Yang
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Hedy Shen
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SOURCE TCL Multimedia Technology Holdings Limited