At its Innovate
Developer Conference 2011, eBay Inc. unveiled X.commerce, an open
commerce ecosystem focused on arming developers and merchants with the
technology tools needed to define the future of commerce.
"We expect technology to change commerce more in the next three years
than in the past 15," said John Donahoe, President and CEO, eBay Inc.
"This creates a tremendous global opportunity for developers and
merchants alike. With X.commerce we've created an open ecosystem that is
the most complete set of commerce capabilities on the planet. Through
X.commerce, developers will be the driving force behind the next wave of
brings together the technology assets and developer communities of eBay,
and partners, to further expand on eBay Inc.'s mission of enabling
commerce. X.commerce gives developers and merchants all the technologies
necessary for commerce in an open and accessible format — from shopping
carts, to payment services, inventory management, marketplace
integrations, tax management and beyond.
A Changing Retail Environment
The way consumers shop is fundamentally changing due to innovations in
mobile, social, local and digital experiences. Merchants are
increasingly challenged to keep pace with consumer expectations in this
new retail environment. Internet and mobile technologies influence
offline purchases, from barcode scanning to mobile commerce.
The X.commerce ecosystem delivers a complete set of commerce
capabilities, helping merchants deliver new customer experiences.
The retail market is expected to reach $10 trillion globally by 2013.1
As a whole, the majority of commerce is conducted offline, but the line
between offline and online commerce is quickly blurring.
Benefits for Developers
X.commerce gives developers the tools to create entirely new shopping
solutions. The X.commerce ecosystem contains the world's first open
commerce operating system, X.commerce Fabric. Via the X.commerce Fabric,
developers can distribute their innovations directly to the hundreds of
thousands of merchants currently in the Magento, eBay and PayPal
Benefits for Merchants
X.commerce offers the ability to quickly implement new technologies that
create better experiences for customers. Merchants can deploy and
integrate tools ranging from demand generation to merchandising,
transactions (payments, identity, fulfillment), business management
(analytics, customer service) and more.