Target Corp. (NYSE:TGT) today announced it is committed to selling only
sustainable and traceable seafood in its stores by 2015. This initiative
will be achieved through a partnership with FishWise and continued
engagement with industry and vendor partners, and will apply to all of
Target's fresh and frozen seafood products.
"When Target eliminated farmed salmon in favor of wild-caught salmon
last year, we took the first step in a long-term commitment to improving
the sustainability of our seafood assortment," said Shawn
Gensch, vice president, Marketing, who oversees the company's
sustainability programs. "As we continue toward 100 percent sustainable
seafood, guests can shop with confidence knowing that Target's seafood
products are both healthy for their family and environmentally
responsible."
Target defines sustainable and traceable seafood as the sourcing of
seafood products that are caught or raised in an environmentally
sensitive manner and maintain Target's business needs without
jeopardizing the affected ecosystems. For example, Target's seafood
assortment has been transitioning to more sustainable products over the
past two years, including the elimination of Chilean sea bass, orange
roughy and farmed salmon from all stores. To achieve its plan to source
only sustainable seafood by 2015, Target has partnered with FishWise, a
nonprofit organization that works with seafood companies to implement
environmentally responsible business practices.
"Target has shown itself to be a leader in sustainable seafood," said Tobias
Aguirre, executive director at FishWise. "This new and deeper 2015
commitment should both serve as an example for the rest of the industry
and result in real change on the water."
Over the next few years, Target plans to:
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Continue to engage suppliers to identify and provide the most
responsible seafood options for its guests;
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Encourage source fisheries and farms to enter into improvement
projects that result in credible certification and verifiable change;
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Continue transitioning Market Pantry and Archer Farms brands to more
sustainable seafood products;
-
Educate guests about seafood sustainability and encourage them to make
informed seafood purchases;
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Continue sourcing seafood products from third-party certified
fisheries and farms; and
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Engage with the appropriate government agencies, NGOs, industry groups
and certification bodies to trace seafood from the supply chain to its
source.
Progress on Target's sustainable seafood initiatives, along with all of
Target's sustainability commitments, can be followed at Target.com/hereforgood.
About Target
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,767
stores across the United States and at Target.com. The company will open
its first stores in Canada in 2013. In addition, the company operates a
credit card segment that offers branded proprietary credit card
products. Since 1946, Target has given 5 percent of its income through
community grants and programs; today, that giving equals more than $3
million a week. For more information about Target's commitment to
corporate responsibility, visit Target.com/hereforgood.
About FishWise
Based in Santa Cruz, CA, FishWise promotes the health and recovery of
ocean ecosystems by providing innovative market-based tools to the
seafood industry and supports sustainability through environmentally
responsible business practices. For more information, visit www.fishwise.org.
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To meet its commitment to bring you 100% sustainable seafood @Target has
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To bring you healthier & environmentally friendly seafood options,
@Target is partnering with @FishWiseOrg. Find out more: http://bit.ly/ieNfbQ
