eBay,
the world's largest online marketplace and a leader in mobile commerce,
and designer Jonathan Adler today open The
eBay Inspiration Shop – a 24/7 shoppable storefront in New York City
showcasing a collection of new, must-have merchandise for the fall
season. The "always-open" store windows enable shoppers to browse and
buy the very moment inspiration strikes, leveraging eBay's mobile
technology to shop anytime, anywhere, anyhow.
eBay, Jonathan Adler Open "the eBay Inspiration Shop," 24/7 Shoppable Storefront Powered Exclusively by eBay Mobile (Photo: Business Wire)
"Consumers today expect to shop how they want, when they want – and
mobile technology is blurring the lines between online and offline
retail to meet this demand," said Richelle Parham, chief marketing
officer, eBay North America. "The Inspiration Shop brings to life how
eBay enables people to immediately act on their passion for shopping in
this new commerce environment. Collaborating with a creative visionary
like Jonathan Adler helps us present this innovative experience in such
a chic and compelling way."
According to a new national survey on shopping commissioned by eBay,
nearly half of shoppers want to make an immediate purchase when they
find something they love (48%) and also enjoy browsing store windows for
inspiration (46%). However, the majority cited frustration with
traditional shopping experiences, particularly, long lines (57%),
crowded stores (54%), pushy sales teams (52%) and lack of or limited
inventory (65%). The survey findings directly informed eBay's new
shoppable storefront, which provides ideas and inspiration, and uses
mobile technology to deliver immediate access and eliminate typical
shopping aggravations.
Top trendsetters, including actors, designers, bloggers, stylists,
editors, photographers, models and musicians, were tapped to help curate
the items featured in the windows by sharing their shopping wish lists
for fall. The incredible items represent what's on their minds this
season across Fashion,
Motors
and Electronics
– from denim to digital cameras, engines to eReaders, and wrist watches
to new wheels. Adler's iconic prints and patterns – reimagined in eBay's
signature colors – serve as the merchandising milieu for the featured
inventory.
"I'm dedicated to bringing style and joy to people through design, and
working with eBay has given me a new way to inspire shoppers this
season," said Adler. "The chic choices from our contributors, coupled
with the incredible selection available on eBay, resulted in a genuinely
inspired storefront.