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Majesco Entertainment Amplifies the Dance-Fitness Party With Zumba(R) Fitness Rush Coming Exclusively to Kinect for Xbox 360 in February 2012

Wednesday, October 26, 2011 10:00 AM


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EDISON, NJ -- (Marketwire) -- 10/26/11 -- The sequel to the best-selling fitness video game of the year debuts on Kinect? for Xbox 360® this February in a hot new controller-free dance-fitness experience! Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market, along with Zumba Fitness LLC, today revealed plans to release Zumba® Fitness Rush exclusively on Kinect for Xbox 360 in February 2012. The wildly popular original Zumba® Fitness video game has sold more than 3 million copies worldwide since its launch in November 2010.

"Our Zumba Fitness games combine both dance and fitness with fun, high-energy choreography, contagious music and multiplayer functionality that lets friends and family join the party," said Jesse Sutton, Chief Executive Officer, Majesco Entertainment. "Zumba Fitness Rush is packed with features and improvements that Kinect fans have asked for -- from licensed music to a calorie tracker, 40+ all new routines with more than twice the dance styles of the original, a custom playlist feature and online connectivity. This is an incredibly robust experience that fans will love."

Featuring 42 hot new music tracks, sizzling choreography and a huge variety of new dance styles and arenas, Zumba® Fitness Rush invites players to dance their way into shape with a fun and proven program. Six Zumba® instructors get you moving to the beat, including celebrity instructors Beto Perez, Tanya Beardsley and Gina Grant, plus new stars exclusive to the Kinect game: Kass Martin, Jason Thompson and Erica Pierce. Each star instructor personally guides players through choreography that ranges in style from Merengue and Samba to Bollywood and Latin Pop. Dance hands-free as Kinect for Xbox 360 accurately tracks your every move. Monitor improvements with the Progress Tracker, which adds up calories burned, grades dance styles, and displays trophies, stats and overall rank.


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