Company Unveils New Logo, Branding Initiative
It's a brand evolution 40 years in the making: Royal
Building Products, formerly Royal Group, is launching a new look and
feel to complement the company's successful history and to pave the way
for future growth. Royal Building Products is a leader in the design,
production and distribution of building materials that help
professionals and homeowners build, transform and preserve houses and
neighbourhoods throughout North America.
Royal's updated brand promise – Working together to build
neighbourhoods of lasting value – is articulated in a
customer-focused video that can be viewed on YouTube.
A new logo also was designed to retain the legacy of the company's
original symbol – the crown – while shifting emphasis from manufacturing
to a focus on what Royal's products do to transform neighbourhoods.
"This is more than the launch of a new logo," said Mark Orcutt,
executive vice president, Royal Building Products. "We are putting the
emphasis on a new way of thinking and doing business that has been
emerging over the past few years at Royal. Our vision is to design,
produce and market products in partnership with local building
professionals to help them transform and preserve neighbourhoods across
North America.
"Whether it's our pipes that feed fresh water underground or our
exterior products that provide the details that make a sustainable
difference on home exteriors, Royal manufactures quality, innovative
building products that add lasting value," Orcutt said. "Royal Building
Products is committed to supporting neighbourhood building professionals
and helping them grow their business with reliable products and
services."
Royal Building Products manufactures a broad range of building materials
that go on and around the home. This includes siding,
trim, accessories, soffit, rain
ware, mouldings,
deck,
fence, rail, window
profiles and patio doors for home remodeling and construction. Royal
Building Products also manufactures pipe
and fittings for the electrical, municipal, irrigation, plumbing and
industrial construction industries.
"The Royal brand has always stood for high-quality products manufactured
by people who care about our customers," said Jennifer McGill, group
marketing director, Royal Building Products. "We are evolving the Royal
brand to differentiate our position in the market: building on our past
successes and preparing us for future growth."
About Royal Building Products
Royal
Building Products, a subsidiary of Georgia
Gulf Corporation (NYSE: GGC), manufactures and distributes leading
materials for the home remodeling, building and municipal construction
markets. For over 40 years, the company's commitment to quality,
innovation and customer relationships has attracted the loyalty of a
growing number of building professionals, homeowners, architects,
engineers and distributors to its products. With operations throughout
North America, Royal Building Products offers the renovation, remodeling
and new construction industries a broad range of innovative products
including siding,
trim, accessories, soffit, rain
ware, mouldings,
deck,
fence, rail, window
profiles and patio doors. Royal Building Products also manufactures pipe
and fittings for the electrical, municipal, irrigation, plumbing and
industrial construction industries. For more information, please
visit our website www.royalbuildingproducts.com.
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