Since launching its mobile video ad format earlier this year,
Greystripe, the largest brand-focused mobile ad network and a division
of ValueClick Inc. (Nasdaq: VCLK), has seen an increasing number of
brand advertisers flock to video.
The mobile video ad units were launched in June 2011. Since then, over
30 brands have run campaigns, delivering over 100 ad creatives
throughout the Greystripe network on iOS, Android and the mobile web.
The demand for mobile video ads has increased significantly in recent
months; Greystripe has already seen a 300 percent increase in the number
of campaigns booked so far in Q4 of 2011 relative to all of Q3 2011.
Universal Pictures and its agency, Ignited, ran a successful campaign
with Greystripe to drive trailer views and promote the theatrical
release of the new film The Change-Up. The two-week campaign,
targeting men 18-34, generated nearly nine hundred thousand complete
trailer views. A video of the ad displayed on an iPhone can be seen here.
In addition to entertainment, retail, consumer-packaged goods, insurance
and electronics brands have all run mobile video ad campaigns with
"We are consistently seeing mobile ad dollars flowing to mobile ad
digital as users embrace multiple screens -- often using their
smartphones and tablets while watching TV," said Vikrant Gandhi, senior
industry analyst at Frost & Sullivan.
Greystripe is benefiting from the massive shift of broadcast advertising
budgets into mobile, driven by the efficiency and effectiveness of
reaching the 40 percent of TV watchers who are on their smartphones and
tablets at the same time (Nielsen). In
addition, advertisers are flocking to Greystripe's video format because
of impressive campaign results. On average, consumers have watched the
entire video ad 50 percent of the time, with click-through-rates of
between 1 and 3 percent. This is particularly impressive because users
have the option to skip Greystripe video ads at any time.
"Mobile video ads will be the major growth driver for brand advertising
spend in 2012, as traditional broadcast budgets continue to flow into
mobile and online screens," said Michael Chang, Greystripe general
manager. "Greystripe is well positioned to take advantage of this
video-fueled growth because of a fantastic ad user experience and our
ability to serve more full-screen mobile video ads into premium content
than any other mobile ad network – over 1 billion per month."
For more information visit: http://www.greystripe.com/videoads/
Greystripe, a division of ValueClick, Inc. (Nasdaq: VCLK), is the
largest brand-focused mobile advertising network in the US by reach.
Greystripe delivers the highest engagement and most sophisticated
targeting for brand marketers, the maximum revenue for publishers and
app developers, and the best ad experience for users. Greystripe's
proprietary advertising platform serves billions of rich media
impressions to over 40 million users of touch-driven devices through
more than 3,500 application titles and mobile websites across all major
For more information, please visit: http://www.greystripe.com
About ValueClick, Inc.:
ValueClick, Inc. (Nasdaq: VCLK) is one of the world's largest digital
marketing companies. Through a unique combination of data, technology
and services, ValueClick increases brand awareness and drives customer
acquisition at scale for the world's largest advertisers, and maximizes
advertising revenue for tens of thousands of online and mobile
publishers. ValueClick's brands include Commission Junction, ValueClick
Media, Dotomi, Greystripe, Mediaplex, Smarter.com, CouponMountain.com,
Investopedia.com, and PriceRunner. The Company is based in Westlake
Village, California, and has offices in major advertising markets
worldwide. For more information, please visit http://www.valueclick.com.