DEARBORN, Mich., Dec. 12, 2011 /PRNewswire/ --
- 2012 Ford F-150 has been awarded the prestigious Motor Trend Truck of the Year® award, the fourth time F-150 has won the accolade. F-150 has won the award more times than any other truck
- F-150 outshone all other contenders in various tests that evaluated the truck's design, engineering, performance, efficiency, safety and value
- With class-leading fuel efficiency, capability and durability coupled with affordable technology, the 2012 Ford F-150 meets the demands of today's full-size light-duty pickup customers
The 2012 Ford F-150, which established a new standard for full-size pickups with best-in-class fuel efficiency and capability, today was named Motor Trend's 2012 Truck of the Year®.
"The 2012 F-150 is a no-compromise solution that can be tailored to fit virtually every customer's needs, and the Motor Trend Truck of the Year award further reinforces that this is truly the best choice for America's truck owners," said Mark Fields, Ford president of The Americas. "We are proud to receive this award and even more pleased that our F-150 customers have additional validation of their top choice."
This is the fourth time the F-150 has won the award -- the most awards for any truck since Motor Trend began presenting its Truck of the Year award in 1989. The Ford pickup received the magazine's prestigious award for previous groundbreaking new models in 1997, 2004 and 2009.
Motor Trend editors applauded F-150 because, they said, "F-150s are built to work and felt better the more they were challenged. Ford offers an enormous variety of configurations and designs, making the truck tailorable to just about any need. It's the combination of advancement in design, engineering excellence, efficiency, safety, value, and the performance of intended function that has earned the Ford F-150 the title of Motor Trend's 2012 Truck of the Year."
With more than a half-million sales through November and a lead of almost 150,000 sales versus the nearest competitor, the Ford F-Series is on track this year to extend its streak of truck leadership to 35 straight years.
Helping spark the F-150's continued success is the powerful and fuel-efficient 3.5-liter EcoBoost® engine, which now accounts for more than 40 percent of F-150 retail sales and is on pace to exceed 100,000 sales in less than a year on the market.
More capability, more technology
The 2012 F-150 offers customers plenty of technologies that boost capability, performance, driving enjoyment and fuel efficiency. One such technology is the class-exclusive electric power-assisted steering (EPAS).