Europe's largest automobile and motorcyclist club, the Allgemeiner
Deutscher Automobil Club (ADAC), now utilizes KODAK THERMAL DIRECT
Non-Process Plates at its in-house printing department located in
Munich, Germany. This latest installation at ADAC marks the 1,500th
KODAK THERMAL DIRECT Plate customer.
As more commercial and publication printers opt for more sustainable
solutions, like process-free technology, the customer demand for KODAK
THERMAL DIRECT Non-Process Plates continues to increase. ADAC chose
KODAK Plates to improve its prepress productivity and lessen the
environmental impact of its printing jobs.
ADAC's printing department required an efficient plate solution to
improve and manage its extensive printing jobs. Kodak's THERMAL DIRECT
Plates deliver the resolution and imaging accuracy of thermal, digital
plates while eliminating the installation, management and maintenance of
traditional processors and processing chemistry.
"The KODAK THERMAL DIRECT Plates provide outstanding image resolution
with all the reliability and repeatability of traditionally processed
thermal plates. Plus, with the reduced environmental footprint, we can
still stay aligned with our goals of greater sustainability. It is a
win-win for our printing department," said Stefan Almer, ADAC head of
THERMAL DIRECT Plates use a write-the-image, non-ablative technology,
where final image preparation occurs on press as part of the makeready
process, without any press contamination. The plates eliminate the need
to manage processing chemicals and their effluents, and can be imaged by
all popular thermal CTP devices on the market today.
By eliminating the processing step, THERMAL DIRECT Plates shorten the
platemaking cycle and can deliver more jobs per shift, which means
increased efficiency for ADAC. Removing traditional processing steps
also eliminates cost, as well as any variability associated with
processing. Ultimately, the overall productivity and stability of the
digital platemaking process is improved.
"We are pleased to celebrate the recognition of our 1,500th Thermal
Direct Non-Process Plates customer," said Doug Edwards, General Manager,
Prepress Solutions, Kodak. "Reaching this milestone affirms our
viewpoint that process-free technology has become widely accepted and is
moving into the mainstream of commercial and publications printing."
As the world's foremost imaging innovator, Kodak helps consumers,
businesses, and creative professionals unleash the power of pictures and
printing to enrich their lives.
(Kodak and Thermal Direct are trademarks of Eastman Kodak Company.)