LUXEMBOURG, December 25, 2011 /PRNewswire/ --
Amazon.co.uk takes Orders for Over 3 Million Items on Cyber Monday
Amazon's Kindle has replicated its 2010 success to become the biggest selling product of Christmas 2011 at Amazon.co.uk. It is the second year in a row that Kindle has been the festive bestseller beating this year's big DVD releases including The Inbetweeners Movie and Harry Potter and the Death Hallows Part 2 as well as the latest release in the ever-popular video games series, Call of Duty. Amazon.co.uk received orders for more than twice as many Kindles in the run up to Christmas this year compared to the same period in 2010.
"At just £89, the all-new Kindle is a great gift for men and women of all ages across the UK and it was by far the biggest selling product of the festive period," said Christopher North, Managing Director of Amazon.co.uk Ltd. "As a result, Christmas Day will be one of the biggest sales days of the year for Kindle books as people turn on the device and download their favourite title in under 60 seconds. Millions of UK customers have already discovered the benefits of Kindle and we expect many more to do so in 2012."
Amazon.co.uk took orders for more than 3 million items on its busiest day of the Christmas period - Monday 5th December -which is often termed 'Cyber Monday'.