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Kraft Foods' Huddle to Fight Hunger Campaign Tackles Hunger in Communities Nationwide

Tuesday, December 27, 2011 2:03 PM

More Than 25 Million Meals To Be Donated to Feeding America® During The Kraft Fight Hunger Bowl

SAN FRANCISCO, Dec. 27, 2011 /PRNewswire/ -- Today, Kraft Foods (NYSE: KFT) announced it will donate more than 25 million meals* to Feeding America®, the culmination of Kraft Foods' Huddle to Fight Hunger campaign.  The program is the largest branded hunger relief effort in company history. The announcement took place during a press conference for the second annual Kraft Fight Hunger Bowl in San Francisco, Calif.

Kraft Foods' ambitious 25 million meal goal, which exceeds last year's 21 million meal donation, was achieved through a multi-faceted game plan.  Contributing to the win were more than 60 retail partners who activated the program nationwide, youth football teams who rallied support in their hometowns and a Facebook community where consumers could easily join the cause. For every "like" on the page, Kraft Foods is donating one meal[1] to Feeding America.  And fans that play the "2-Minute Trivia Drill" game on Facebook trigger additional meal donations for their local food banks. Fans can still impact the final donation to Feeding America via the Kraft Fight Hunger Facebook page.

The donation comes at a time of great need for the nearly 49 million Americans who struggle with hunger.

"At Kraft Foods, we recognize that 1 in 6 of our neighbors are affected by hunger and live in food insecure households. That's why the game played on the field this Saturday is about so much more than football," said Stephen Chriss, senior director, consumer engagement and marketing partnerships, Kraft Foods. "It's about raising awareness around a problem that people in our hometowns are facing, and we are proud to have reached this year's donation goal thanks to supporters across the country that joined us in making a difference."

Communities Rally Around the Cause

Throughout this sophomore year of the Huddle to Fight Hunger campaign, football legend Joe Montana and celebrity chefs Pat and Gina Neely once again huddled to champion the cause. American Youth Football (AYF) – the nation's largest youth football organization – also joined the team, rallying their nearly one million members and their families across the country to participate.

Following the national kickoff in August, the campaign took the cause to a local level. With the help of AYF and football greats Trent Green, Priest Holmes, Muhsin Muhammad and Anthony Muñoz, Kraft Foods raised awareness about the serious issue of hunger in America and helped spread the word to support local hunger relief efforts.


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