Pointpal App Turns Your Smartphone into a Loyalty Card and is Supported by End-to-End Loyalty Platform
Pointpal Announces Android Version of App in Singapore and Australia
SINGAPORE, Feb. 2, 2012 /PRNewswire-Asia/ -- Today, Pointpal announced major milestones in the ability to turn a consumer's smartphone into a loyalty card and community, and to deliver an entire loyalty platform to companies. Pointpal's innovative solution - a rewards and loyalty program in a box which can be deployed in days into businesses, and starts showing returns in weeks, announced the Android version of its application today.
To join the Pointpal community, consumers using an iPhone or an Android-based phone download the Pointpal app from either Apple iTunes or Android Market. They then register (which only needs to be done once), and can choose which pre-installed loyalty cards and programs they wish to participate in, and begin collecting points.
"Pointpal is a mobile-based loyalty community where merchant partners can reach out to their consumer base, and to a larger audience of Pointpal members, and offer them compelling rewards for their loyalty. The net result for businesses is increased average sales and frequency of transactions," said Andrew Lowe, co-founder and President of Pointpal. He continued: "Our bigger ambition is that this will completely revolutionize the dialogue that businesses have with their customers. Customer engagement and feedback is captured real-time, and companies are able to offer targeted, relevant rewards for customers. This is enabled via Pointpal's core differentiators, which are the underlying loyalty platform, process and powerful business intelligence analytics. The market uptake across Singapore and Australia has been outstanding, both for global brands as well as locally-owned and run businesses."
Pointpal currently has leading brands and merchants as customers and part of the Pointpal community in Singapore and Australia:
"Peperoni Pizzeria, as part of the Les Amis Group is creating an innovative, fun, great-value experience for its customers. It's great to see the solid uptake of our new loyalty program enabled by Pointpal. Our customers like being able to easily capture and track their points, and be rewarded for their loyalty," said Adrian Tan, Group Manager Peperoni Pizzeria, Singapore.
"Shots is a very modern coffee cafe, so Pointpal fit quite well with us. We want to provide the best possible experience for our customers, and putting a digital loyalty program in place definitely adds to the overall relationship we are building with our customers.