Partnership enables consumers to shop, receive and redeem
personalized offers at MasterCard merchants through their mobile phone
using BOKU Accounts
MasterCard (NYSE:MA) and BOKU, Inc., a leading global provider of
on-line mobile payments, announced today a partnership that will enhance
the shopping experience for consumers by allowing them to make payments,
receive discounts and targeted offers, and monitor spending – all via
their mobile phones anywhere MasterCard PayPass is accepted.
Offered through a mobile subscriber's mobile network operator (MNO)
BOKU® Accounts with MasterCard Prepaid gives consumers a convenient way
to pay while on the go. Account holders use a MasterCard Prepaid card or PayPass-enabled
device to make purchases anywhere MasterCard is accepted with a simple
swipe or tap.
"For more than a decade, MasterCard has pioneered technology that's
turned mobile phones into devices for making safe, easy payments across
a global network," said Mung Ki Woo, Group Executive, Mobile at
MasterCard. "This partnership with BOKU gives MNO customers the power
and convenience of MasterCard mobile prepaid with PayPass to make
purchases in stores or on-line at millions of merchants worldwide with
their mobile phones or companion cards."
BOKU Accounts enables merchants to create easy-to-manage loyalty
programs as well as targeted offers to reach customers through mobile
apps, SMS text messages, push notifications or e-mails. The platform
also offers consumers real-time visibility into spending and budgets
tied to their account. The online campaign management system of the BOKU
Accounts platform also provides merchants with sophisticated analytics
so they can manage and modify these offer programs over time to maximize
consumer reach and repeat business.
"BOKU Accounts brings together the best parts of mobile payments and
technology, leveraging NFC, smartphones and global payment networks for
a better consumer experience, using the device in your pocket to improve
every transaction you make, anywhere in the world," said Ron Hirson,
BOKU President. "Working with MasterCard gives our MNO partners
confidence that their subscribers can make a payment anywhere MasterCard
is accepted."
The BOKU Accounts MasterCard Prepaid card is issued by IDT, which is a
regulated bank, licensed by the Financial Services Commission (FSC),
Gibraltar, under the Banking Act 1992, pursuant to a license from
MasterCard International Incorporated. Issuing banks will vary based on
geographic region.
About MasterCard Worldwide
MasterCard
(NYSE: MA), www.mastercard.com,
is a global payments and technology company. It operates the world's
fastest payments processing network, connecting consumers, financial
institutions, merchants, governments and businesses in more than 210
countries and territories. MasterCard's products and solutions make
everyday commerce activities – such as shopping, traveling, running a
business and managing finances – easier, more secure and more efficient
for everyone. Follow us on Twitter @MasterCardNews,
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About BOKU:
BOKU, the leading online mobile payments company, brings bank-grade
payments technology and mobile users together, creating a trusted,
accessible platform for consumers, merchants and carriers alike. Based
in San Francisco with offices in Europe and Asia, BOKU reaches nearly 4
billion consumers worldwide, across 66 different countries. Leading
Silicon Valley entrepreneurs and venture capitalists fund BOKU including
Andreessen Horowitz, Benchmark Capital, DAG Ventures, Index Ventures and
Khosla Ventures. For more information visit: www.boku.com
Useful Links:
BOKU website: http://www.BOKU.com
Media
Kit: http://www.BOKU.com/press/media/
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50179390
