As part of its commitment to bring exceptional coffee and espresso
beverages to its customers, Starbucks Coffee Company (NASDAQ:SBUX) today
announced the first at-home premium single cup machine that meets its
commitment to taste and quality, the Verismo® system by Starbucks. The
Verismo® system by Starbucks crafts both Starbucks-quality espresso
beverages, from lattes to americanos, and brewed coffee consistently and
conveniently one cup at a time.
Starbucks introduces the Verismo system by Starbucks, the first premium single cup solution to provide Starbucks-quality espresso and coffee beverages. The Verismo system by Starbucks will be available starting this fall. (Photo: Business Wire)
Starbucks latest premium single cup innovation combines Starbucks
signature Espresso Roast and drink recipes with precise Swiss
engineering and a patent-pending high pressure extraction capability,
giving customers the ability to create Starbucks-quality beverages.
Through a strategic relationship with privately-held, Germany-based
Krueger GmbH & Co. KG, Starbucks will market and sell the premium
Verismo® system by Starbucks and Starbucks-sourced 100 percent arabica
coffee and milk pods starting this fall.
"The premium single-cup segment is the fastest-growing business within
the global coffee industry," said Howard Schultz, Starbucks chairman,
president and ceo. "We have long believed that the biggest prize within
the segment is a high-pressure system that would give us the opportunity
to deliver Starbucks-quality espresso beverages at home and at work for
customers who desire the Starbucks® espresso experience outside of our
stores."
Just in time for the upcoming holiday season, Verismo® system by
Starbucks will be sold online and at select Starbucks retail stores, as
well as specialty retailers across the U.S., Canada, and in select
international markets.