On March 5th at 7:14 pm PST, during the West Coast Conference
(WCC) Men's Championship game, Zappos.com set a new world record for the
most people high-fiving simultaneously, as confirmed by Guinness World
Records®. The record-breaking event was achieved during the
second half of the game, when fans gathered at the Orleans Arena in Las
Vegas and simultaneously high-fived each other—becoming part of Guinness
World Records® history. The new official record set by
Zappos.com is 3,504—well over the previous record of 2,176.
WCC fans set new record for high-fiving! (Photo: Business Wire)
a leading destination in online
apparel and footwear sales, has been a proud sponsor of the WCC for
the last four years and this year, the company wanted to do something
that would truly involve all of the fans.
"We've broken many different retailer records over the years, but I can
honestly say that being part of a Guinness World Records®
event really reinforces our core value of ‘creating fun and a little
weirdness,'" said Matt Burchard, Sr. Director of Marketing, Zappos.com.
"Bringing all of the fans together to participate and share in the
record-breaking attempt during the WCC championships is definitely
something that will long live in Zappos infamy. It's been really fun and
exciting to create a sense of community and camaraderie at the game."
As part of the record-breaking attempt, fans were given "world record"
wristbands as they entered the arena, and school mascots and the cheer
team from Gonzaga & St. Mary got the crowd stoked to participate with a
quick run-down and demonstration of what a proper high-five is. An
Official Guinness World Records® Adjudicator was on hand to
explain to the crowd what the official record-breaking title would be
and the rules everyone needed to follow in order to achieve the goal.
When it was determined that Zappos and the fans had indeed set a world
record for the most people high-fiving simultaneously, a thunderous
round of applause was shared as the Jumbotron PA announced the record
and flashed the exciting news.
For more information and to watch the record-setting
video, visit Zappos
Established in 1999, Zappos.com, operated by Zappos Development, has
quickly become the leading destination in online apparel and footwear
sales by striving to provide shoppers with the best possible service and
selection. The Zappos Family generates gross merchandise sales exceeding
$1 billion annually. Zappos.com currently showcases millions of products
from over 1000 clothing and shoe brands. Zappos.com, Inc. was recognized
in 2009, 2010 and 2011 by FORTUNE MAGAZINE as one of the "100 BEST
COMPANIES TO WORK FOR". Zappos.com is also proud to be rated ELITE by
STELLAService and was named a J.D. Power 2011 Customer Service Champion,
one of only 40 companies so named in the U.S. More information about the
customer service philosophy, unique culture, and job openings can be
found at http://about.zappos.com.
More information about Zappos Insights, and its business membership
program can be found at http://www.zapposinsights.com.
Zappos.com is a subsidiary of (AMZN)
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50200761