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KRAFT FOODS CHOCOLATE TREATS MAKE EASTER ESPECIALLY DELICIOUS

Thursday, March 29, 2012 12:48 PM


World's Largest Chocolate Manufacturer is Global Leader in Easter Chocolate Products

NORTHFIELD, Ill., March 29, 2012 /PRNewswire/ -- Happy Easter! Where's the chocolate?

With eggs, bunnies and more, global chocolate leader Kraft Foods will satisfy sweet tooths around the world again this Easter. Beloved chocolate icons like Cadbury, Lacta and Milka are on the minds of children and adults alike.

(Logo:  http://photos.prnewswire.com/prnh/20090420/KRAFTLOGO)

More consumers purchase chocolate during Easter than any other season, and many of those consumers are purchasing Kraft Foods chocolates. In fact, of the company's annual chocolate revenue, approximately 14 percent is related to Easter sales alone. Top markets leading Kraft Foods Easter chocolate sales are the UK, Brazil, Germany and Australia.

"As the world's leading chocolate manufacturer, our delicious chocolates are favorites all year long, but especially at Easter," said Bharat Puri, Senior Vice President, Global Chocolate. "From Lacta chocolate eggs in Brazil, the Cadbury Creme Egg in the UK and the rich dark chocolate Marabou Premium eggs in Sweden and Finland – people will be enjoying our chocolate treats worldwide this Easter."

Here's a taste of what Kraft Foods is serving up around the world.

Cadbury makes Easter Joyful in Australia

Year after year, Cadbury chocolate treats fly off the shelves in Australia, including both classics and several new products this year, like Cadbury spoonable eggs and caramel bunnies.

Close to 70 percent of Easter chocolate sales in Australia happen the week of the holiday, but the time crunch doesn't hinder sales.In 2011, about one sixth of the country's total annual chocolate revenue was related to Easter products alone.

Loving Lacta in Brazil

Lacta is a nationwide favorite at Easter in Brazil, delivering record Easter sales last year that made up about one sixth of the company's total annual chocolate revenue in Brazil. This Easter, the Brazilian chocolate team has been hard at work to produce 27 million chocolate eggs – two million more than last year.

In honor of Lacta's 100th birthday, consumers will be able to enjoy the limited edition five-flavor egg this Easter. Inspired by Russian nesting dolls, it layers three eggs – one inside the other.


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