SheKnows (www.sheknows.com)
has teamed up with Private Practice actress Kate Walsh to bring its more
than 55 million monthly readers (Google Analytics, April 2011) a daily
dose of girl talk with the launch of “The Lounge: Boyfriend Talk with
Kate Walsh.” In this online video series Kate sits down with some
SheKnows readers as well as her real life friends and family to dish
about boyfriends. The series was inspired by Walsh’s fragrances,
Boyfriend and the newly launched Billionaire Boyfriend, both crafted by
Walsh for women to savor the scent of the man in their life and
experience a fantasy that involves a glamorous, new boyfriend, one that
happens to be a billionaire.
After her previous stint as a guest columnist for SheKnows during ‘Boyfriend
Appreciation Month’, Kate was ready to take on an even bigger
relationship with SheKnows by launching a video series dedicated to
boyfriends with ‘The Lounge: Boyfriend Talk with Kate Walsh.’ This five
part series has Kate and her ladies covering topics such as ‘Best “bad
boy” stories,’ ‘Favorite boyfriend stories,’ ‘Deal breakers,’ ‘First
loves’ and ‘Thoughts about girlfriends.’
“We are very excited to partner with Kate for our newest video series
‘The Lounge: Boyfriend Talk with Kate Walsh,’” states Kyle Cox, General
Manager of SheKnows. “The SheKnows audience relates to Kate and she
brings a level of enthusiasm and candor to our community with a topic
that is relevant to our female readers.”
To check out The Lounge with Kate visit http://www.sheknows.com/sheknowstv/the-lounge/season-1.
About SheKnows.com:
SheKnows (www.sheknows.com)
attracts more than 55 million unique visitors (Google Analytics, April
2011). With editors dedicated to providing daily content for women
seeking advice, information and a fresh, fun take on life, the site is
among the most authoritative and comprehensive sources for women ages 18
to 54.
SheKnows boasts a stimulating, well‐rounded online experience enhanced
with Emmy Award-winning SheKnows TV, captivating blogs, and a vibrant
social reach. Recently honored by Forbes as one of the Top 100 Websites
for Women and one of the Top 10 Lifestyle Sites for Women, as well as
for the second year in a row SheKnows won the OMMA Award for Web
Excellence in 2011 and has been named the No. 1 site for Family,
Parenting and Women’s Interests. For advertisers, sponsorship
opportunities and creative integration go well beyond the banner and
make marketing messages an uninterrupted part of the user experience.
The company is based in Los Angeles with offices in New York, Scottsdale
and Chicago. SheKnows is part of Atomic Online (www.atomiconline.com),
Evolve Media Corp.’s publishing unit.
About Boyfriend LLC:
Boyfriend LLC is a beauty and lifestyle company owned by actress Kate
Walsh. Boyfriend LLC launched its first product to great success in
November 2010 with HSN, followed by a retail launch in Sephora stores
nationwide in January 2011. Walsh’s sophomore offering, Billionaire
Boyfriend, was launched in February 2012 to tremendous consumer and
media frenzy. Boyfriend LLC will continue to roll-out new Boyfriend
fragrances annually, evolving Walsh’s fragrance portfolio, with the
long-term plan of expanding into the lifestyle market. To promote the
brand and the launch, Kate has written, directed and produced a series
of webisodes that can be found on her Youtube channel (http://www.youtube.com/user/k8walsh1)
and YourBoyfriend.com.
Givaudan and perfumer MaryPierre Julien created the distinctive
fragrances, Consultant Pamela Vaile, collaborated with Walsh to develop
the product line, the marketing plan and distribution strategy, Bentley
Laboratories LLC created the formulas and Chad Lavigne LLC produced the
package design and branding imagery. Vicki Wagner is Project Director of
Boyfriend. Walsh is represented by her talent agents, Karen Sellars
(ICM) and Rob Levy (Head of Branded Entertainment, Untitled
Entertainment) and Digital Manager, Luigi Picarazzi (Digital Media
Management).
