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SheKnows Partners Once Again with Kate Walsh to Launch a New Online Video Series 'The Lounge: Boyfriend Talk with Kate Walsh'

Thursday, March 29, 2012 7:27 PM

SheKnows (www.sheknows.com) has teamed up with Private Practice actress Kate Walsh to bring its more than 55 million monthly readers (Google Analytics, April 2011) a daily dose of girl talk with the launch of “The Lounge: Boyfriend Talk with Kate Walsh.” In this online video series Kate sits down with some SheKnows readers as well as her real life friends and family to dish about boyfriends. The series was inspired by Walsh’s fragrances, Boyfriend and the newly launched Billionaire Boyfriend, both crafted by Walsh for women to savor the scent of the man in their life and experience a fantasy that involves a glamorous, new boyfriend, one that happens to be a billionaire.

After her previous stint as a guest columnist for SheKnows during ‘Boyfriend Appreciation Month’, Kate was ready to take on an even bigger relationship with SheKnows by launching a video series dedicated to boyfriends with ‘The Lounge: Boyfriend Talk with Kate Walsh.’ This five part series has Kate and her ladies covering topics such as ‘Best “bad boy” stories,’ ‘Favorite boyfriend stories,’ ‘Deal breakers,’ ‘First loves’ and ‘Thoughts about girlfriends.’

“We are very excited to partner with Kate for our newest video series ‘The Lounge: Boyfriend Talk with Kate Walsh,’” states Kyle Cox, General Manager of SheKnows. “The SheKnows audience relates to Kate and she brings a level of enthusiasm and candor to our community with a topic that is relevant to our female readers.”

To check out The Lounge with Kate visit http://www.sheknows.com/sheknowstv/the-lounge/season-1.

About SheKnows.com:

SheKnows (www.sheknows.com) attracts more than 55 million unique visitors (Google Analytics, April 2011). With editors dedicated to providing daily content for women seeking advice, information and a fresh, fun take on life, the site is among the most authoritative and comprehensive sources for women ages 18 to 54.

SheKnows boasts a stimulating, well‐rounded online experience enhanced with Emmy Award-winning SheKnows TV, captivating blogs, and a vibrant social reach. Recently honored by Forbes as one of the Top 100 Websites for Women and one of the Top 10 Lifestyle Sites for Women, as well as for the second year in a row SheKnows won the OMMA Award for Web Excellence in 2011 and has been named the No. 1 site for Family, Parenting and Women’s Interests. For advertisers, sponsorship opportunities and creative integration go well beyond the banner and make marketing messages an uninterrupted part of the user experience. The company is based in Los Angeles with offices in New York, Scottsdale and Chicago. SheKnows is part of Atomic Online (www.atomiconline.com), Evolve Media Corp.’s publishing unit.

About Boyfriend LLC:

Boyfriend LLC is a beauty and lifestyle company owned by actress Kate Walsh. Boyfriend LLC launched its first product to great success in November 2010 with HSN, followed by a retail launch in Sephora stores nationwide in January 2011. Walsh’s sophomore offering, Billionaire Boyfriend, was launched in February 2012 to tremendous consumer and media frenzy. Boyfriend LLC will continue to roll-out new Boyfriend fragrances annually, evolving Walsh’s fragrance portfolio, with the long-term plan of expanding into the lifestyle market. To promote the brand and the launch, Kate has written, directed and produced a series of webisodes that can be found on her Youtube channel (http://www.youtube.com/user/k8walsh1) and YourBoyfriend.com. Givaudan and perfumer MaryPierre Julien created the distinctive fragrances, Consultant Pamela Vaile, collaborated with Walsh to develop the product line, the marketing plan and distribution strategy, Bentley Laboratories LLC created the formulas and Chad Lavigne LLC produced the package design and branding imagery. Vicki Wagner is Project Director of Boyfriend. Walsh is represented by her talent agents, Karen Sellars (ICM) and Rob Levy (Head of Branded Entertainment, Untitled Entertainment) and Digital Manager, Luigi Picarazzi (Digital Media Management).

(Source: Business Wire )
(Source: Quotemedia)


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