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Students flock to social media contest to win coveted oil & gas internship

Friday, March 30, 2012 7:38 PM


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CALGARY, March 30, 2012 /CNW/ - For post secondary students wanting to get their foot in the door of the business world this summer, the job search starts with perfecting resumes, scrolling through countless job boards, honing interview skills and getting that business suit out of the closet. But while some students are scrambling to put the finishing touches on their resumes in hopes that theirs will stand out among the endless stack on a hiring manager's desk, others have taken a less traditional approach to the dreaded job search with CGA Alberta's Next Top Accountant contest.

Instead of resumes, students submitted short online videos outlining why they were the right person for a summer internship with CGA Alberta's contest partner Husky Energy Inc. (TSX:HSE). The five contestants with the most "Likes" were then invited to compete in a business case competition, with the winner walking away with the title of Alberta's Next Top Accountant, the summer internship at Husky Energy and a $3,000 cash prize.

"This is a fun and creative way for students to demonstrate their talent and expertise," said John Carpenter, CEO of CGA Alberta.   "The video competition highlights the students' creativity, and the business case showcases their ability to analyze a case and think clearly under pressure; skills that may not be apparent on a resume or in a job interview. We also provide aspiring accounting students with an alternative access to the job market and the opportunity to develop business competence in the oil and gas industry; skills that will help them stand out from the competition down the road."

In just seven weeks, the videos went viral. In total, CGA Alberta's YouTube channel received more than 17,000 visitors, 88,000 page views, and nearly 8,500 votes.


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