Renewals include popular shows “Let’s Talk About Love,”
“Reluctantly Healthy,” “Ultimate Surprises,” “Chow Ciao!,” and “Blue
Ribbon Hunter”
Following a successful first season of original premium Web shows
targeted at women, Yahoo! Inc. (Nasdaq:YHOO), the premier digital media
company, today launches the second season of its women’s slate on Yahoo!
Screen (http://screen.yahoo.com).
The second season includes three new shows: “Style Studio with Rebecca
Minkoff” hosted by the famed fashion designer (coming May 2012), “The Yo
Show on Yahoo!,” featuring entertainment news reporter Michael Yo
(launching today), and a new version of “In the Dressing Room with Cat
Deeley” hosted by the fashion expert and TV personality (coming spring
2012). Yahoo! has also renewed five shows from the original women’s
slate including “Let’s Talk About Love” with Niecy Nash, “Reluctantly
Healthy” with Judy Greer, “Ultimate Surprises” (formerly known as
“Ultimate Proposal”) with Cameron Mathison, “Chow Ciao!” with Fabio
Viviani, and “Blue Ribbon Hunter” with Allison Fishman – all of which
originally debuted in October 2011. Morgan Spurlock’s “Failure Club,”
launched in November 2011, will continue documenting its year-long
project; “omg! NOW,” Yahoo!’s daily entertainment news show will
continue as well. Plus, new shows will be added to the slate in the
coming months.
“In the Dressing Room with Cat Deeley,” “The Yo Show on Yahoo!” and
“Style Studio with Rebecca Minkoff” add to Yahoo!’s existing
industry-leading video programming, which currently reaches 61 million
unique visitors per month (comScore Video Metrix, February 2012).
In February 2012, Yahoo! had 21 of the top 25 original online video
programs*; the top 25 Web shows include all the Yahoo! women’s slate
shows with “omg! NOW” as the most visited show on the Web (nearly 13
million unique visitors per month*). From October 2011 to February 2012,
the women’s slate shows have been streamed over 200 million times. All
of the shows in Yahoo!’s women’s slate were designed specifically for a
female audience and cover a variety of lifestyle topics, such as
relationships, fashion, healthy living, cooking, entertainment, and
more. The entire slate of shows will continue to be promoted throughout
the Yahoo! network on omg! from Yahoo! (http://omg.yahoo.com),
the most visited entertainment news Website, and Yahoo! Shine (http://shine.yahoo.com),
the leading Website for women’s lifestyle content.
“We’re proud that we were the first in the industry to launch a slate of
programming last Fall. Given its great success, we are launching a
second round of production and programming for these shows targeted at
women,” said Mickie Rosen, senior vice president of Yahoo! Media
Network. “This is proof positive that premium Web video shows are the
future of digital content, and that Yahoo! continues to lead in the
space.”
“I’m excited to be part of the Yahoo! family and bring more pop culture
and celebrity coverage to the network,” said Michael Yo. “’The Yo Show
on Yahoo!’ will be a fun mix of pop culture and comedy; two things I am
incredibly passionate about.”
“I am thrilled to be working with Yahoo! on ‘Style Studio’ and helping
real women develop their personal style and online profile pictures,”
Rebecca Minkoff said.
“’Let’s Talk About Love’ gave me the opportunity to help men and
women find love and navigate the challenges that come with it,” said
Niecy Nash. “In the next season we’ll be doing more of that and will
have some exciting new topics to uncover.”
“I’m so excited to have the opportunity to continue making ‘Reluctantly
Healthy,’” said Judy Greer. “This first season has been such an
incredible learning experience and I couldn’t be happier working with
Yahoo! as we move forward with brand new ideas for living a healthy life
on-the-go.”
“Working with Yahoo! and FishBowl Worldwide Media on last season’s
‘Ultimate Proposal’ was truly a gratifying experience and one that fans
really enjoyed,” said Cameron Mathison. “With ‘Ultimate Surprises,’ we
are expanding the series far beyond surprise proposals to include a
whole range of amazing surprises for friends and family.”
Re-imagined Creative Canvas for Advertisers
Yahoo!’s slate programming model provides advertisers with a unique
“share of voice” buying opportunity, where they can align their brands
with premium content at scale. With a creative canvas that uses
innovative ad solutions, advertisers can reach and engage digital video
audiences with streaming ads like Interactive Video Ads or through
display ads like Video Ads for the Yahoo! Homepage. This type of
programming also offers advertisers the opportunity for product
integration in contextually relevant shows.
Using its data and insights, content optimization and personalization
technology, Yahoo! is able to identify programming topics that appeal to
a key demographic for Web videos: females ages 25 to 45.