SAN FRANCISCO, April 12, 2012 /PRNewswire/ --
- "Plug N Play in Electric City with the 2012 Focus Electric" game gives Facebook users first Focus Electric driving experience over next six weeks
- Focus Electric -- certified by the U.S. Environmental Protection Agency to offer the equivalent of 110 miles per gallon (MPGe) in the city -- is rated America's most fuel-efficient five-passenger vehicle
Ford is giving Facebook users the chance to take a road trip in the all-new Focus Electric before the car is available in most markets and without even having to step away from their computers.
Called "Plug N Play in Electric City with the 2012 Focus Electric," the Facebook-based game gives the user and four of his or her friends the ability to take a short trip in a virtual version of the car using Mapquest® mapping data to calculate how far different destinations are in proximity to charging stations along the way.
"This is a great way for consumers to both have fun and learn about the new Focus Electric at the same time," said Chad D'Arcy, Focus Electric marketing manager. "We want to offer people the opportunity to experience the car now, especially those on Facebook who have supported us for so long."
The trip provides a glimpse into just some of the technologies and features of Focus Electric, rated America's most fuel-efficient five-seat passenger vehicle and certified by the U.S. Environmental Protection Agency to offer the equivalent of 110 miles per gallon (MPGe) city, 99 MPGe highway and 105 MPGe combined.
Plug N Play in Electric City is Ford's latest foray into the social media arena and further illustrates how Ford is launching the new 2012 Focus Electric in a new and different way.
Ford's electrified vehicle business is fundamentally different than some competitors, beginning with a strategy to electrify platforms -- not one-off specialty models -- realizing sales will grow over time and the need for flexibility to adjust production to demand as the market develops.
Now, Ford is building on social media innovations such as the Fiesta Movement by taking the Focus Electric to consumers in a very targeted, digitally focused manner with an educational foundation because the company's research shows many Americans simply do not yet understand the technology.
"Social networking allows Ford to meet customers it might not connect with through traditional advertising, making it easier to open a dialogue with a whole new audience," said D'Arcy.
Ford announced earlier this week it is casting for "Plugged In," Yahoo!'s first reality competition series pitting teams of two against each other in a competition for the chance to win a Focus Electric.