logo
  Join        Login             Stock Quote

HP Helps Organizations Enhance Customer Engagement via Social Networks

Tuesday, April 17, 2012 7:45 AM


http://media.marketwire.com/attachments/201204/36797_HP_Blue_RGB_72_MD.gifhttp://at.marketwire.com/accesstracking/AccessTrackingLogServlet?PrId=874911&ProfileId=051205&sourceType=1

PALO ALTO, CA -- (Marketwire) -- 04/17/12 -- HP (NYSE: HPQ) today announced enhancements to its customer relationship management (CRM) services that help clients engage in conversations with customers and influencers through social media channels, gaining valuable insights that drive business growth.

Facebook, Twitter and other social networks have changed consumer behavior while adding a layer of complexity to the company-customer relationship. Traditional CRM programs and architectures, designed prior to the emergence of social networks, hinder organizations from leveraging these outlets to develop strategies and create a framework for expansion.

The new HP Social Enterprise Services help organizations quickly implement a social CRM program to improve communications and engagement with customers, while also helping them to better understand those customers. By leveraging advanced analytics from HP Labs, the company's central research arm, as well as Vertica and Autonomy, both HP companies, for structured and unstructured data, the service also improves contact center performance and supports clients' top-line growth.

HP Social Enterprise Services incorporate social media channels into existing contact center channels to provide organizations with a holistic view of their customers. By integrating social media strategy, process, information, analytics, technology and high-performance contact center teams, organizations can rapidly deliver new products and services that are aligned with customer requirements, establishing a solid competitive advantage.

"Leading companies, particularly in business-to-consumer industries, have recognized the importance of tapping into customer-to-customer communications and engaging in these social conversations," said Joe Outlaw, principal contact center analyst, Frost & Sullivan. "Drawing on its strong analytics capabilities and deep CRM experience, HP has created a uniquely powerful social CRM service.


Advertisement
Advertisement



Fundamental data is provided by Zacks Investment Research, and Commentary, news and Press Releases provided by YellowBrix and Quotemedia.
All information provided "as is" for informational purposes only, not intended for trading purposes or advice. iStockAnalyst.com is not an investment adviser and does not provide, endorse or review any information or data contained herein.
The blog articles are opinions by respective blogger. By using this site you are agreeing to terms and conditions posted on respective bloggers' website.
The postings/comments on the site may or may not be from reliable sources. Neither iStockAnalyst nor any of its independent providers is liable for any informational errors, incompleteness, or delays, or for any actions taken in reliance on information contained herein. You are solely responsible for the investment decisions made by you and the consequences resulting therefrom. By accessing the iStockAnalyst.com site, you agree not to redistribute the information found therein.
The sector scan is based on 15-30 minutes delayed data. The Pattern scan is based on EOD data.