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Limelight Networks and Broadcast Interactive Media Sign Multi-Year Content Management Deal for Web and Mobile

Tuesday, April 17, 2012 9:53 AM


Four Newly Launched Sites Develop Premium Web Presence With Advanced Mobile Services

TEMPE, Ariz., April 17, 2012 (GLOBE NEWSWIRE) -- Limelight Networks, Inc. (Nasdaq:LLNW) today announced that it has signed a multi-year reseller agreement with Broadcast Interactive Media (BIM) for Limelight Dynamic Site Platform (LDSP) services. The news marks a renewal of Limelight's long-running professional partnership with BIM, and provides BIM's broadcast customers with advanced web content management tools, including the latest iteration of Limelight Dynamic Site Platform for Mobile.  For more information on this partnership and a demo of Limelight's mobile publishing solution, press can attend NAB Newsroom, room N242, on Tuesday, April 17th at 10:00 a.m. PDT.

Whether operating in a single market, or managing affiliates across the country, broadcasters everywhere need efficient ways to manage, publish and monetize content online. By combining a best-in-class content management system with proven advertising and video solutions, Limelight and BIM have created a unique package of services designed specifically for the broadcast industry. The joint services enable media companies to build a premium web presence in any market with customized websites that include the latest features – from embedded video to social networking integration – and help broadcasters extend their reach to mobile audiences.

BIM customers can also leverage the latest version of Limelight Dynamic Site Platform for Mobile, which can now automatically detect the specific device a consumer is using and deliver the best content experience for that user request. The experience includes customized layouts for different devices, and targeted use of rich media depending on a device's screen size, processing power and mobile operating system. With template-based publishing, Limelight makes it easy for broadcasters to create different site versions that all pull content from a single repository. Alternatively, Limelight can also redirect mobile users to a generic "m-dot" domain if a customer already has a mobile-optimized site in place.

"BIM is extremely pleased to extend our partnership with Limelight to integrate their industry-leading Dynamic Site Platform into our portfolio of solutions for broadcast clients," said Timur Yarnall, Co-founder and CEO of Broadcast Interactive Media.


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