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Bear Naked 100% Pure and Natural Soft-Baked Granola Cookies Win Better Homes and Gardens Best New Product Award

Wednesday, April 18, 2012 8:05 AM


Leading Natural Food and Lifestyle Company Ranks First in Cookie Category

LA JOLLA, Calif., April 18, 2012 /PRNewswire/ -- Bear Naked, the natural food company for the everyday adventurer, today announced its 100% Pure & Natural Soft-Baked Granola Cookies were awarded the 2012 Better Homes and Gardens Best New Product Award in the cookie category. The winners were determined based on an analysis of the BrandSpark International/Better Homes and Gardens American Shopper Study that surveyed more than 66,000 independent consumers who voted in 67 categories.

The Double Chocolate and Fruit & Nut cookies are one of the newest additions to Bear Naked's existing lineup of all-natural granolas, cereals and trail mixes. Baked with whole grains and simple ingredients, each cookie supplies natural energy to fuel the everyday lives of active people.

"Bear Naked's cookies are both energy-dense and deliciously tasty, making them terrific food for active people to enjoy during their day," said Ryan Therriault, associate director, brand marketing and innovation for Bear Naked. "We are pleased that Better Homes and Gardens has recognized this innovation as a leader in the cookie category."

Known as "The People's Choice Awards" for consumer products, the Best New Product Awards are North America's pre-eminent gauge of habits, trends and key insights into the minds of consumers.

"Thousands of products are launched every year – no wonder Americans look to independent consumer endorsements like the Best New Product Awards," says Robert Levy, President of BrandSpark International, the market research firm responsible for developing and managing the Best New Product Awards. "Winning a Best New Product Award means that many independent consumers have purchased and endorsed Bear Naked's100% Pure & Natural Soft-Baked Granola Cookies as the best in its category."

The Bear Naked cookies are available in two delicious and nutritious flavors: •

  • Double Chocolate combines 10g of whole grains with chocolate chips and cocoa for a double dose of decadence •
  • Fruit & Nut blends 10g of whole grains with plump raisins, cranberries, walnuts and flavorful almonds to give you a delicious source of energy in every bite

Like all Bear Naked products, the cookies are minimally processed and crafted without any preservatives, artificial flavors, trans fats, hydrogenated oils or high fructose corn syrup. Bear Naked 100% Pure & Natural Soft-Baked Granola Cookies are available on www.BearNaked.com, at select Target stores and fine retailers nationwide.


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