At the Magento Imagine eCommerce 2012 conference today Magento, a
leading eCommerce platform provider and a division of X.commerce, Inc.,
an eBay Inc. (NASDAQ: EBAY) company, announced several important
technology updates, giving merchants and developers more tools to
deliver a more customized and seamless shopping experiences. New
capabilities, which include the integration of HTML5 for Magento Mobile
and PayPal Payments, are implemented on the latest versions of both
Magento Community (version 1.7) and Magento Enterprise (version 1.12)
software.
“From research to checkout and beyond, merchants can now drive
conversions more effectively, increase order size and build customer
loyalty,” said Roy Rubin, general manager of Magento and chief product
and customer officer of X.commerce.
Magento sustains its product leadership with the HTML5 mobile release,
Magento Enterprise 1.12 and Magento Community 1.7 releases. Mobile
phones today are virtually a “shopping mall in your pocket,” and Magento
has built upon the great mobile experience it already delivers to
merchants through native apps to now offer an easier way to create
compelling and elegant mobile shopping experiences.
New mobile offerings available on Magento Enterprise version 1.12 and
Magento Community version 1.7 include: gesture-based controls, multi
touch and image scaling, and the utilization of device specific audio
and video capabilities. Additional features include user-friendly search
and results display, drag and drop of products to the shopping cart,
easy swiping between product images, zooming capabilities, a clean
display of the product detail page, and cross-sell and up-sell
capabilities. This highly customizable HTML5 theme supports iPhone,
Android and Mobile Opera browsers.
The PayPal small-business product suite is being integrated into Magento
to help merchants compete in the new multi-channel retail environment
where the lines between online and offline commerce are blurred. PayPal
Payments offer merchants one solution that makes it easy to accept
payments whether online, from mobile devices or in-person. Eight in 10
(83 percent) PayPal Payment businesses say sales have increased since
offering PayPal.*
PayPal Payments is available in three tiers. Every tier provides a full
suite of payment solutions: checkout that’s automatically optimized for
mobile transactions, easy to use invoicing, the ability to accept credit
cards from a mobile device in-person, and a debit card to deliver
immediate access to cash with one percent cash back on purchases. The
standard tier offers no set-up or monthly costs and rates as low as 2.9
percent plus $0.30 per transaction. Magento Community and Enterprise
customers can now simply and easily select PayPal Standard, Advanced or
Pro, as well as PayPal Express Checkout direct from Magento to match the
solution that best meets their needs.