WASHINGTON, DC -- (Marketwire) -- 04/25/12 -- Dr. Mark Richards, a plastic surgeon in Washington, DC, says the cheeks are a pivotal yet often overlooked focal point in facial structure. However, patients at his practice quickly become aware that the mid-face area is the key to a natural and attractive appearance. Dr. Richards says as patients have witnessed unattractive and pulled celebrity facelifts highlighted as undesirable, they have begun requesting a younger look that cannot be achieved through the traditional facelift, which only targets the lower areas of the face and neck. Backed by statistics from the American Society of Plastic Surgeons (ASPS), Dr. Richards says he has seen an increase in procedures such as cheek lifts in Washington, DC as more patients are educated about the benefits of repositioning the skin and sagging cheek structures.
According to the latest statistics from ASPS, cheek implant procedures increased by 47% in the past year to almost 12,000 performed by plastic surgeons in 2011. At his Washington, DC plastic surgery practice, Dr. Richards says cheek implant, cheek lift, and injections that rejuvenate the cheeks and mid-face have become popular choices for patients looking to restore a more youthful appearance. Dr. Richards states, "Sagging cheeks have the tendency to make people look prematurely tired and haggard. Most patients desire to reflect the vibrancy and youth they feel on the inside through to their outward facial appearance." Dr. Richards adds that a procedure such as a cheek lift can help patients achieve a look that exudes confidence and vitality, which is simply not obtainable any other way.
"Patients are becoming more aware of the importance of the mid-face or cheek area as the key to having a natural and attractive appearance. They do not often describe it that way, but they usually have a 'eureka moment' when they realize that cheek fat repositioning through a cheek lift surgery will restore the natural, youthful appearance they seek. This delays the need for a face lift in many cases," says Dr. Richards.
Performed by creating two small incisions inside the mouth and two above the hairline, the cheek lift elevates the drooping fat and muscle tissue and repositions the cheeks to a higher, more youthful placement. Importantly, this procedure also corrects the tired appearing elongation of the lower eyelids by shortening the vertical height of the lower eyelid from lash line to cheek.