Zedge, the world’s premier destination for mobile phone consumers
looking for free and relevant, high quality games, apps and
personalization content - ringtones, wallpapers and alerts - announced
today the launch of its mobile games channel. The games channel will
provide our 16 million monthly active Android users with a personalized
catalogue of relevant, high quality, “free-for-play”, Google Play games
compiled by Zedge’s proprietary, behavioral, machine learning based,
recommendation engine.
Zedge’s games channel relies on the latest techniques in clustering
theory and multivariable analysis to group users together based upon
actions, likes and preferences, and delivers a list of exceptional games
germane to each specific user. The recommendation engine analyzes a
wealth of anonymized user data emanating from the ringtone, wallpaper
and notification channels within the Zedge app as well as details from
Google Play including quality ratings, game rankings and “movers and
shakers”. Being a self-learning system the recommendation engine will
continually improve its suggestions resulting in a custom, highly
personalized and pertinent catalogue of Google Play games.
“We are thrilled with our entry into the mobile gaming space. The Zedge
community is a huge consumer of mobile games and respects our know-how
in providing them with a personalized, relevant and high quality
experience”, said Tom Arnoy, CEO and Co-Founder of Zedge.
“Our superior targeting technology, a product of many years of internal
development, draws accurate conclusions from feature maps and a wealth
of actual user behaviors as opposed to generic demographic couplings.
Zedgers benefit by receiving content that is important to them on an
individualized basis.”
Zedge’s game channel provides screen shots, descriptions and ratings,
which are embedded directly into the Zedge app. It offers a seamless
customer experience allowing users to learn more about the game without
exiting the app. If the user likes the game they can click to download
directly from Google Play. Users can also manage and launch games within
the app as well as leverage Zedge’s social networking features.
Zedge is available now on Google Play for smart phones and tablets or on
the web at www.zedge.net.
Screenshots and logos can be found at www.zedge.net/games-gfx/
About Zedge
Zedge is the world’s leading destination for mobile phone consumers
looking for free and relevant, high quality games, apps and
personalization content - ringtones, wallpapers and alerts. Every month
mobile consumers come to Zedge to download 200 million games, apps,
wallpapers, themes, ringtones and alerts to their feature phones, smart
phones and tablets.
Ranked as the 4th most popular Android app in 2011 by Chomp,
the Zedge app boasts more than 16 million active installs and 31 million
downloads. Zedge is known for its great user experience, quality and
diversity of content and supports virtually every device on the market
today.
Zedge is headquartered in New York City and Trondheim, Norway with
sales/business development and technology/product being driven from
these respective locations. Zedge's investors include IDT Corporation
(NYSE: IDT) – www.idt.net
– and Shaman II.
For more information, please visit the Zedge web site at www.zedge.net,
or follow Zedge on Facebook at www.facebook.com/officialzedge
or on Twitter at www.twitter.com/zedge.
