The Channel Provides New Cross-Platform Advertising Opportunities
for Brands with Curated Content from Healthy Lifestyle Experts Cooking
Light and Gaiam TV
Time Warner Cable today announced the launch of Health on Demand,
providing 24 hour access to healthy lifestyle content to its Digital
Cable customers. This new offering will provide marketers with access to
a geographically targeted audience of engaged, hand-raising health
content seekers. Health on Demand provides advertisers with the ability
to promote their content with two healthy lifestyle partners, Cooking
Light, the only epicurean brand positioned at the
intersection of great-tasting food and healthfulness, and Gaiam TV, a
streaming video subscription service that includes exclusive yoga,
Pilates and fitness classes. Local health care providers will also be
able to feature patient education videos on the new channel.
“We’re always looking to provide our customers with the opportunity to
explore and find new offerings from local advertisers while enabling
advertisers to reach their key audiences,” said Joan Hogan Gillman,
President, Time Warner Cable Media. “Health on Demand will create a
robust destination for anyone seeking tips and recipes for a healthy
lifestyle while allowing advertisers to engage with self-selected heath
content seekers and maintaining 100% share of voice with a responsive
television audience.”
Cooking Light segments will feature recipe makeovers and tips for
making healthful food choices. Cooking Light videos available at
the launch include Healthy Salads, Kids’ Snacks, Get Your Fiber,
Cast-Iron Burgers and Key Lime Pie, among others.
"We're excited to partner with Time Warner Cable into this new digital
platform because we have great step-by-step video instruction for
healthy cooking, and cooking is really the ultimate on-demand activity,”
said Cooking Light Editor, Scott Mowbray. “People cook daily and
need inspiration daily—at the time they're trying to figure out what to
make for dinner.