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Time Warner Cable Launches Health on Demand, a 24 Hour Healthy Lifestyle Destination

Monday, April 30, 2012 10:56 AM

The Channel Provides New Cross-Platform Advertising Opportunities for Brands with Curated Content from Healthy Lifestyle Experts Cooking Light and Gaiam TV

Time Warner Cable today announced the launch of Health on Demand, providing 24 hour access to healthy lifestyle content to its Digital Cable customers. This new offering will provide marketers with access to a geographically targeted audience of engaged, hand-raising health content seekers. Health on Demand provides advertisers with the ability to promote their content with two healthy lifestyle partners, Cooking Light, the only epicurean brand positioned at the intersection of great-tasting food and healthfulness, and Gaiam TV, a streaming video subscription service that includes exclusive yoga, Pilates and fitness classes. Local health care providers will also be able to feature patient education videos on the new channel.

“We’re always looking to provide our customers with the opportunity to explore and find new offerings from local advertisers while enabling advertisers to reach their key audiences,” said Joan Hogan Gillman, President, Time Warner Cable Media. “Health on Demand will create a robust destination for anyone seeking tips and recipes for a healthy lifestyle while allowing advertisers to engage with self-selected heath content seekers and maintaining 100% share of voice with a responsive television audience.”

Cooking Light segments will feature recipe makeovers and tips for making healthful food choices. Cooking Light videos available at the launch include Healthy Salads, Kids’ Snacks, Get Your Fiber, Cast-Iron Burgers and Key Lime Pie, among others.

"We're excited to partner with Time Warner Cable into this new digital platform because we have great step-by-step video instruction for healthy cooking, and cooking is really the ultimate on-demand activity,” said Cooking Light Editor, Scott Mowbray. “People cook daily and need inspiration daily—at the time they're trying to figure out what to make for dinner.


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