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LIONSGATE LAUNCHES BEFIT, A DEDICATED FITNESS CHANNEL ON YOUTUBE

Monday, April 30, 2012 10:57 AM


The Launch Of The First-Of-Its-Kind Channel Further Reinforces Company's Position As A Leader And Innovator In The Home Entertainment Fitness Market Original Fitness Programming Complements Lionsgate's World Class Home Entertainment Fitness Library

SANTA MONICA, Calif., April 30, 2012 /PRNewswire/ -- Lionsgate (NYSE: LGF), a diversified global entertainment company, has again underscored its commitment to innovative leadership in the digital media space through the steady growth of its recently launched dedicated YouTube fitness channel, Lionsgate BeFit, which has accumulated more than 1.5 million views of the new channel in the past month alone and is already expanding its content offerings, said Lionsgate Executive Vice President, Home Entertainment Marketing Anne Parducci.

(Logo: http://photos.prnewswire.com/prnh/20110919/LA70620LOGO)

Lionsgate further bolstered its reputation as a leader and innovator in the fitness home entertainment market with the launch of the new channel on YouTube, the premier online destination to watch and share original videos worldwide. The new channel is part of YouTube's recent entertainment programming venture that delivers niche-oriented original content produced by some of the world's most respected content creators to the online video entertainment community.  The channel also extends Lionsgate's strategy of allying itself with world-class, brand name partners in all of its businesses.


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