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Starbucks Introduces New Frappuccino? Blended Beverage Flavors; Invites Customers to Create Their Own "Frappuccino Remix" Experience

Tuesday, May 1, 2012 6:01 AM


Participating Starbucks stores will host Frappuccino Happy Hour where customers can enjoy Frappuccino blended beverages at half-price, May 4-13 from 3-5 p.m. local time

Starbucks (NASDAQ:SBUX) today launched two new Frappuccino® beverages for the summer and brought back old favorites, allowing customers in participating stores to try out the new beverages starting today. Customers can enjoy two new delicious Frappuccino® blended beverage flavors – Mocha Cookie Crumble and Chocolate Cookie Crumble Crème.

The new offerings will be available in U.S. and Canada company-operated and licensed Starbucks stores for a limited time this summer. Also returning are customer favorites – the Mocha Coconut Frappuccino® and the Coconut Crème Frappuccino® blended beverages.

Additionally, Frappuccino® blended beverage fans have even more opportunities to participate in the fun through the Frappuccino Remix – a completely new way to create their own music tracks. Customers simply visit www.Frappuccino.com, customize their personal soundboard, load the audio and video clips inspired by Frappuccino® blended beverages and then create and share their personal remix.

“We’re building on the continued excitement for our Frappuccino® blended beverages by introducing the new Mocha Cookie Crumble flavor. This is one of the most requested new flavors for Frappuccino® blended beverages, and we’re pleased to be able to offer it for a limited time this summer to our customers,” said Annie Young-Scrivner, global chief marketing officer at Starbucks.


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