Built from the ground up on Windows Azure by one of the world's largest photography companies, MediaValet is challenging the status quo of a billion-dollar global industry.
VANCOUVER, British Columbia, May 1, 2012 /CNW/ - Global content services and photography provider VRX Studios turned to Microsoft's platform-as-a-service (PaaS) cloud platform, Windows Azure, to replace its costly, unscalable, server-based digital asset management system and, in the process, developed one of the world's first 100 percent cloud-based digital asset management systems. Built 100 percent from the ground up on Windows Azure, MediaValet can scale to meet the needs of any size company, in any industry, and is available on datacenters around the world. Today MediaValet is a stand-alone service that is quickly gaining market share in a 20-year-old, billion-dollar, global industry.
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"The moment we launched MediaValet, we were competing head-to-head, on a global stage, with the largest digital asset management software providers on the planet," said David MacLaren, founder and CEO of VRX Studios and now of MediaValet. "Windows Azure enabled us to harness more than a decade of experience in producing, managing, distributing and licensing digital media to build an enterprise-class digital asset management system — in less than 12 months — that can compete with the best and biggest in the digital asset management industry."
Windows Azure enables MediaValet to scale in real time to accommodate its customers' daily storage, bandwidth and computing requirements as well as easily and cost-effectively scale over time to meet the company's long-term needs. Azure deployment eliminated the formidable upfront investment and ongoing maintenance costs faced by MediaValet in providing a digital asset management system that is available on datacenters throughout North America, Europe and Asia Pacific.
In considering their options, the MediaValet team contemplated Amazon Web Services and Google Apps but found neither met their needs. "We turned to Windows Azure because it gave us the tools, the infrastructure and the support to solve our short- and long-term business challenges," MacLaren said. "As a platform-as-a-service cloud offering, Azure lets us focus all our resources on building the solution we required and left building, managing and maintaining the global infrastructure that we required entirely up to Microsoft."
The VRX Studios team initially pitched their new digital asset management system to travel and hospitality companies, which made up the bulk of their customer list; however, the surprising range of businesses calling for service estimates post-launch compelled the team to expand their sales and marketing efforts to cover all industries on all continents.