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OnStar FMV Most in Demand in Newer Vehicles

Wednesday, May 2, 2012 12:33 AM


Available for $99.99 during Mother's Day and Father's Day seasons

DETROIT, May 2, 2012 /PRNewswire/ -- More than 100 million vehicles on the road today can add OnStar safety and security services through the FMV aftermarket mirror, but OnStar statistics show the biggest group of purchasers own 2011 model year vehicles followed by cars and trucks from the 2007 and 2012 model years.

(Photo:  http://photos.prnewswire.com/prnh/20120502/DE99291 )

"We find this statistic to be very telling," said Terry Inch, OnStar vice president, Sales, Marketing and Business Development. "The majority of these newer vehicles have some form of built in navigation or telematics system, yet these drivers still see OnStar's suite of safety and connectivity services as a must-have."

Owners of Toyota vehicles accounted for 15.6 percent of OnStar FMV sales, followed closely by Ford owners at 12.3 percent. More than 30 percent of the Ford owners to install FMV had Ford Sync as an option when they purchased their vehicles.  

For a limited time, OnStar FMV will be available for $99.99 with installation included. Timed specifically for the Mother's Day, Father's Day and graduation gift-buying seasons, the promotion runs from May 6 through June 16 and is available at participating consumer electronics retail outlets, including Best Buy.

"OnStar FMV is an incredibly valuable option for any type of driver, and we want to make it even more affordable," said Inch. "With this promotion, you can get OnStar FMV and our premium service for less than the cost of a cup of coffee a day."

According to the 2012 Coffee Business Statistics Report the average cup of coffee costs $1.38. The cost of OnStar FMV at $99.99 plus Directions and Connections service at $299 a year would cost $1.09 per day.

OnStar FMV offers the key features and services that have made OnStar's "blue button" an icon, including Automatic Crash Response, Turn-by-Turn Navigation and Hands-Free Calling. Equipping a vehicle with comparative aftermarket products would cost more than $1,000.

OnStar, a wholly owned subsidiary of General Motors, is the global leading provider of connected safety, security and mobility solutions and advanced information technology. With more than 6 million subscribers in the U.S, Canada and China, OnStar is currently available on more than 45 MY 2012 GM models, as well as available for installation on most other vehicles already on the road with OnStar FMV. More information about OnStar can be found at www.onstar.com.

 

SOURCE General Motors

(Source: PR Newswire )
(Source: Quotemedia)

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