SAN FRANCISCO, CA -- (Marketwire) -- 05/03/12 -- Socialcast by VMware today announced a joint integration of Socialcast's enterprise social network with Lithium's social customer suite, which can provide new levels of employee collaboration driven by direct customer engagement. Announced at the annual Lithium Network Conference (LiNC) 2012, the integration is expected to be available to Lithium customers by the third quarter of 2012.
Socialcast's rich set of APIs and Reach integration platform, conversations and customer interactions will be used in Lithium-powered communities, and will be able to be brought inside the Socialcast network so customer ideas and feedback can be discussed and refined. As part of a social enterprise platform, Socialcast enables real-time, in-context conversations and collaboration tools from enterprise applications into the activity stream, providing employees access to the most relevant information regardless of location, and helping companies realize even greater value from their Lithium communities.
"While we see social technologies changing the way business is done, there's a significant difference between internal and external networks," said Tim Young, vice president, Social Enterprise, VMware. "By collaborating with Lithium, we're able to intelligently integrate two best-of-breed solutions to provide a better connection between external communities and internal networks. Ultimately companies will be able to make better decisions based on this new way of working."
"The balance of power has shifted in consumers' favor, and Lithium is always looking for ways to transform business for success in this new reality," said Rob Tarkoff, president and chief executive officer, Lithium.